Smartsheet Logo
The Smartsheet logo uses 1 primary color. Its dominant color is Midnight Ocean (#0E2947, closest Pantone 2767 C). Smartsheet operates in the Programming & Developer Software industry.
- Color family
- blue
- Industry
- Programming & Developer Software
- Brand popularity
- Top 1% of indexed brands
- Website
- smartsheet.com
Design analysis
The Smartsheet logo is a pure wordmark set in a custom geometric sans-serif typeface. The letterforms feature consistent stroke weights, open apertures, and a slightly condensed proportion that reads clearly at small sizes. The "S" uses a distinctive terminal treatment — neither fully horizontal nor vertical — giving the mark a subtle signature character without relying on a separate icon. Kerning is tight but not cramped, allowing the mark to function as a single visual unit across digital and print contexts. At favicon sizes, the full wordmark becomes illegible, so the brand relies on a standalone "S" glyph extracted from the wordmark for app icons and browser tabs, maintaining visual continuity through the same terminal detail.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single-color Midnight Ocean (#0E2947) projects authority and reliability — critical for a platform managing mission-critical workflows across regulated industries. Unlike the bright blues and greens common in SaaS, this near-black navy avoids trendiness and reproduces consistently across screens, embroidery, and single-color print runs. It also provides high contrast against white backgrounds without the vibration of pure black, supporting accessibility standards for enterprise buyers.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Smartsheet logo, regardless of color or industry.
Brand web palette
Colors Smartsheet uses across its website — the broader brand system around the logo.
About Smartsheet
Smartsheet is a leading brand that offers a comprehensive platform for efficient work management. With Smartsheet, teams can plan, capture, track, automate, and report on work at scale, allowing them to turn ideas into impactful results quickly. Whether you're in project management, IT & Ops, marketing, construction, healthcare, education, financial services, or the federal government, Smartsheet has tailored solutions to streamline your processes and improve efficiency. The platform provides a wide range of capabilities, including team collaboration, workflow automation, content management, portfolio management, integrations, and more. By empowering organizations to manage projects and automate workflows, Smartsheet enables teams to work collaboratively and build no-code solutions effortlessly. Trusted by over 80% of Fortune 500 companies and businesses in 190 countries, Smartsheet is revolutionizing work management and helping people achieve amazing things. With a strong focus on creating a value-driven culture and making a meaningful impact, Smartsheet is committed to supporting its employees, customers, and communities. Try Smartsheet for free and experience the power of efficient work management
Questions about the Smartsheet logo
Does Smartsheet use a symbol or icon alongside the wordmark?
No. The primary logo is a wordmark only. For app icons, favicons, and other small-format uses, the brand deploys a standalone "S" glyph drawn from the wordmark's custom typeface, not a separate abstract symbol.
Why does the logo use such a dark navy instead of a brighter tech blue?
The near-black navy (#0E2947) signals enterprise-grade trust and works reliably across the varied environments where Smartsheet appears — government procurement portals, construction site signage, healthcare dashboards — where brighter blues can feel consumer-oriented or reproduce poorly in single-color print.
What color is the Smartsheet logo?
The dominant color of the Smartsheet logo is Midnight Ocean (hex #0E2947). The closest Pantone match is 2767 C.
How many colors does the Smartsheet logo have?
The Smartsheet logo uses 1 primary color: #0E2947.
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The Smartsheet logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.