Chartbeat Logo
The Chartbeat logo uses 1 primary color. Its dominant color is Brilliance (#FFFFFF, closest Pantone 9345 C). Chartbeat operates in the Computers Electronics & Technology industry.
- Color family
- white
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 20% of indexed brands
- Website
- chartbeat.com
Design analysis
Chartbeat uses a lowercase wordmark set in a custom geometric sans-serif. The letterforms are monoline with consistent stroke weight, open apertures, and a single-story 'a' that gives the mark a friendly, approachable rhythm. The 't' features a subtle curved terminal that adds a humanist touch without sacrificing the overall technical clarity. Because the mark relies entirely on typography, it scales cleanly to favicon size — the counterforms remain open and the 'c-h-a-r-t' sequence stays readable even at 16px. In the analytics-dashboard category, where competitors often pair abstract icons with type, the pure wordmark signals confidence: the product name is the brand, and the data speaks for itself. The lack of a symbol does mean the mark has no standalone avatar, so the product UI and marketing must carry the teal accent that the logo itself drops in its white knockout version.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette shows a white knockout (#FFFFFF) as the dominant value, which is the standard reverse treatment for dark-mode dashboards and partner integrations. Chartbeat's owned brand color — a high-saturation teal (~#00D4AA) — is absent from this specific asset but lives throughout the product UI, creating a split identity: the logo stays neutral chrome while the interface owns the energy. This fits the SaaS convention of a monochrome mark that earns its color context from the platform it sits on.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Chartbeat logo, regardless of color or industry.
Brand web palette
Colors Chartbeat uses across its website — the broader brand system around the logo.
About Chartbeat
Chartbeat is a renowned brand that helps digital media and publishing companies worldwide enhance audience engagement, make informed editorial decisions, and increase readership. As a trusted and powerful software, Chartbeat provides real-time analytics, content intelligence, and transformative tools for content teams. By utilizing Chartbeat's suite of products, including Publishing Dashboards, Optimization Reporting, and Datastream Real-Time Data Pipeline, users can monitor, optimize, and measure their digital content effectively. With its ability to extract live data, Chartbeat empowers content teams to make data-driven decisions and take immediate action. It is widely used by industry professionals, including Tribune Publishing, Raw Story Media, and Rolling Stone, to monitor audience engagement, stay informed, and gain a strategic advantage. Chartbeat's user-friendly interface makes it accessible for everyone in the newsroom, ensuring it is a valuable tool for editorial, marketing, and brand needs. Unlock the value in your content data with Chartbeat and experience the benefits of insights and actions that grow your audience
Questions about the Chartbeat logo
Why does Chartbeat's logo not have an icon or symbol?
Chartbeat relies on a pure wordmark because its brand equity sits in the product name itself — publishers refer to 'checking Chartbeat' as a verb. A symbol would add visual clutter in the crowded dashboard header where the logo lives at 24px height, and the teal UI chrome already provides a strong secondary identifier.
What font does Chartbeat use for its logo?
The logo uses a custom-drawn geometric sans-serif, not an off-the-shelf font. Key tells are the single-story 'a', the horizontal crossbar on the 'e', and the curved tail on the 't' — all tuned for legibility at tiny sizes in browser tabs and mobile chrome.
What color is the Chartbeat logo?
The dominant color of the Chartbeat logo is Brilliance (hex #FFFFFF). The closest Pantone match is 9345 C.
How many colors does the Chartbeat logo have?
The Chartbeat logo uses 1 primary color: #FFFFFF.
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The Chartbeat logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.