Samsung Logo
The Samsung logo uses 1 primary color. Its dominant color is Deepsea Kraken (#1428A0, closest Pantone 2098 C). Samsung operates in the Computer Hardware industry.
- Color family
- blue
- Industry
- Computer Hardware
- Brand popularity
- Top 1% of indexed brands
- Website
- samsung.com
Design analysis
Samsung's primary logo is a custom wordmark set in a geometric sans-serif typeface. The most distinctive glyph is the 'A' rendered without a crossbar, creating an open aperture that reads clearly at any scale. Letterforms are constructed from consistent stroke weights and rounded terminals, giving the mark a engineered precision that mirrors the brand's hardware focus. The mark typically sits inside a tilted blue ellipse, though the wordmark alone serves as the core identifier across products, packaging, and digital interfaces. This construction scales effectively: the open counters and absence of fine serifs preserve legibility on tiny mobile screens, embroidered apparel, or massive building signage. In the consumer-electronics sector, where competitors often pair abstract symbols with type, Samsung's reliance on a pure, highly legible wordmark reduces cognitive load and reinforces name recognition globally.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured deep blue (#1428A0) aligns with the technology sector's default palette, signaling reliability, intelligence, and global reach. Its high saturation and relatively low luminance provide strong contrast against white backgrounds — critical for retail packaging and UI icons — while avoiding the lighter, friendlier blues used by social-media brands. The single-color approach simplifies reproduction across plastic, metal, glass, and OLED surfaces without requiring gradient fallbacks.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Samsung logo, regardless of color or industry.
Brand web palette
Colors Samsung uses across its website — the broader brand system around the logo.
About Samsung
Samsung Electronics, headquartered in Suwon, South Korea, is a global leader in technology and one of the largest multinational conglomerates in the world. Established in 1969, it quickly grew from a small trading company to a global powerhouse. Samsung's main products and services cover a wide range of consumer electronics and technology solutions. It is widely known for its smartphones, including the popular Galaxy series, as well as tablets, wearables, and smart home devices. In addition, Samsung manufactures a wide array of home appliances such as refrigerators, washing machines, and televisions. The company is also a major player in the semiconductor industry, producing memory chips and processors used in many electronic devices. With a presence in over 80 countries, Samsung operates on a global scale. The company has multiple subsidiaries, joint ventures, and partnerships to expand its reach. Notable subsidiaries include Samsung Display, which specializes in producing displays for various applications, and Harman International, a leading provider of connected car technology. Samsung also collaborates with other companies, such as Microsoft and Intel, to develop innovative products and solutions. Samsung is a dominant player in the global market, consistently ranking among the top smartphone manufacturers. It competes fiercely with other technology giants like Apple and Huawei. In terms of sales, Samsung's market position has been strong, with revenue of $221. 6 billion in 2020. The company's ability to offer a broad range of products across different price points has contributed to its success. Over the years, Samsung has experienced significant events and achievements. It became the world's largest smartphone manufacturer in 2011, surpassing Nokia. Furthermore, Samsung introduced several pioneering features to the market, such as the curved edge display and the Infinity-O display with a camera cutout. As for its current status, Samsung continues to innovate a
Questions about the Samsung logo
Why does the Samsung 'A' have no crossbar?
The open 'A' was introduced in the 1993 brand overhaul to create a unique, ownable character that remains legible at small sizes and suggests openness and innovation. It has remained unchanged since.
Does Samsung ever use the wordmark without the blue ellipse?
Yes. The standalone wordmark appears on product bezels, software boot screens, and co-branded partnerships where the ellipse would crowd the layout. The ellipse is treated as a secondary branding device, not a mandatory lockup.
What color is the Samsung logo?
The dominant color of the Samsung logo is Deepsea Kraken (hex #1428A0). The closest Pantone match is 2098 C.
How many colors does the Samsung logo have?
The Samsung logo uses 1 primary color: #1428A0.
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The Samsung logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.