Sentry Logo
The Sentry logo uses 1 primary color. Its dominant color is Purple Noir (#362D59, closest Pantone 669 C). Sentry operates in the Programming & Developer Software industry.
- Color family
- blue
- Industry
- Programming & Developer Software
- Brand popularity
- Top 15% of indexed brands
- Website
- sentry.io
Design analysis
Sentry's logo is a geometric wordmark accompanied by a distinctive symbol: a stylized "S" formed from two mirrored, curved strokes that create a crosshair-like negative space at the center. The mark is constructed on a strict grid, with uniform stroke weight and precise radii that render cleanly down to 16 pixels. The symbol reads instantly as both a letterform and a targeting reticle, reinforcing the product's core promise — pinpointing errors in code. The accompanying wordmark uses a customized, low-contrast sans-serif with slightly squared terminals that echo the symbol's geometry. At small sizes the symbol holds its shape better than the full lockup; the wordmark's thin horizontal strokes can fill in below 12 px, so the symbol frequently stands alone in favicons and mobile UI.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single-brand purple (#362D59) sits between traditional enterprise blue and the vibrant purples common in developer tools (Vercel, Netlify, Supabase). Its low luminance conveys seriousness for security-conscious buyers while the hue differentiates Sentry in a sea of blue logos. The near-monochrome palette also ensures the mark reproduces reliably in single-color print, dark-mode interfaces, and embroidered swag without losing recognition.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Sentry logo, regardless of color or industry.
Brand web palette
Colors Sentry uses across its website — the broader brand system around the logo.
About Sentry
Sentry is more than just error monitoring software. It is a comprehensive platform that helps developers worldwide diagnose, fix, and optimize code performance. With support for over 30 coding languages, Sentry is likely to support yours too. The platform integrates seamlessly with a wide range of tools, including GitHub, Slack, and Jira, making it even more versatile and efficient. Loved by 4 million developers and trusted by 90,000 organizations across 146 countries, Sentry has processed a staggering 790 billion events monthly. As a testament to its success, the company has raised $217 million in funding, equivalent to building the Golden Gate Bridge six times over. The talented team behind Sentry has previously worked with industry-leading brands like Dropbox, GitHub, and Atlassian. Started as an open-source project, Sentry has grown into the world's leading error-tracking platform, boasting a team of over 200 employees in four offices worldwide. With a global presence in San Francisco, Seattle, Vienna, and Toronto, Sentry continues to expand its reach. Partner with Sentry and join the community of satisfied customers worldwide
Questions about the Sentry logo
Why does the Sentry logo look like a crosshair?
The crosshair-shaped negative space is intentional — it visualizes the platform's purpose: helping developers zero in on bugs and performance issues quickly. The metaphor aligns with the product's error-tracking and monitoring capabilities.
Has the Sentry logo changed since the company started?
The current mark was introduced during a 2019 rebrand that coincided with the Series C funding round. It replaced an earlier, more literal "sentry" character illustration with the geometric S symbol to better scale across developer-facing surfaces like CLI output, GitHub badges, and dark-mode IDE plugins.
What color is the Sentry logo?
The dominant color of the Sentry logo is Purple Noir (hex #362D59). The closest Pantone match is 669 C.
How many colors does the Sentry logo have?
The Sentry logo uses 1 primary color: #362D59.
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The Sentry logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.