Sberbank Logo
The Sberbank logo uses 1 primary color. Its dominant color is Fierce Mantis (#81C55F, closest Pantone 2269 C). Sberbank operates in the Banking Credit & Lending industry.
- Color family
- green
- Industry
- Banking Credit & Lending
- Brand popularity
- Top 3% of indexed brands
- Website
- sberbank.ru
Design analysis
The Sberbank mark is a geometric wordmark-symbol combination where a stylised green checkmark doubles as the initial 'S' for the shortened brand name 'Sber'. The symbol is built from a single continuous stroke: a thick, rounded vertical stem that curves rightward into a horizontal tick, creating a sense of forward motion. The logotype sits to the right in a clean, low-contrast sans-serif (close to a customised PT Sans or similar humanist grotesque), set in the same green. At small sizes the symbol holds its shape because the stroke weight is uniform and the counter-space is generous; the tick terminates in a flat, not pointed, end, which prevents the tip from filling in when reproduced on low-resolution screens or embossed on plastic cards. In the banking sector, where many competitors rely on shields, eagles, or abstract squares, the checkmark reads instantly as 'approved', 'completed', or 'yes' — a semantic shortcut that aligns with digital transaction confirmations.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #81C55F is a high-saturation, mid-lightness green that sits between traditional 'bank blue' and the darker forest greens used by older European institutions. It signals growth and digital modernity without sacrificing the trust cues that green carries in Russian cultural context (historically associated with the Soviet savings book). The single-colour system simplifies application across app icons, ATM fascias, and co-branded partner surfaces, and it passes WCAG AA contrast on both white and dark backgrounds when used at the specified weight.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Sberbank logo, regardless of color or industry.
Brand web palette
Colors Sberbank uses across its website — the broader brand system around the logo.
About Sberbank
Sberbank, also known as Sber, is the largest bank in Russia and the third-largest bank in Europe in terms of market capitalization. It is headquartered in Moscow, Russia. Sberbank's history dates back to 1841 when it was established as the first savings bank in Russia. Over the years, it has transformed into a full-service commercial bank offering a wide range of financial products and services. The bank operates through several key divisions, including Retail Banking, Corporate Banking, Investment Banking, and Asset Management. It provides services such as deposits, loans, payment services, insurance, wealth management, investment advisory, and brokerage services. Sberbank also has a significant presence in the digital banking sector, with a range of mobile banking and online services. On a global scale, Sberbank operates in several countries, including Austria, Belarus, Germany, Switzerland, and Turkey. It has also established strategic partnerships and joint ventures with other financial institutions, such as the Industrial and Commercial Bank of China (ICBC), Yandex. Money, and Alibaba. These collaborations aim to enhance Sberbank's digital capabilities and expand its international presence. In terms of market position, Sberbank is a leading player in the Russian financial market. It holds a dominant market share in retail banking and has a strong presence in corporate and investment banking. It has consistently ranked among the top performing banks in the region, displaying resilience during economic challenges and maintaining a solid financial position. Sberbank has achieved significant milestones and made strategic changes to support its growth. In recent years, it has focused on digital transformation, investing in technology and innovation to provide seamless banking services to its customers. The bank has also expanded its range of services and diversified its revenue streams through acquisitions and partnerships. As of the latest available information, Sb
Questions about the Sberbank logo
When did Sberbank drop 'bank' from its logo?
The rebrand to 'Sber' with the current checkmark logo was unveiled in September 2020, reflecting the company's shift toward a broader technology ecosystem.
Is the green checkmark used without the wordmark?
Yes. The symbol functions as a standalone app icon, favicon, and contactless payment marker, while the full lockup appears on branch signage, cards, and formal documents.
What color is the Sberbank logo?
The dominant color of the Sberbank logo is Fierce Mantis (hex #81C55F). The closest Pantone match is 2269 C.
How many colors does the Sberbank logo have?
The Sberbank logo uses 1 primary color: #81C55F.
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The Sberbank logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.