Boursorama Logo
The Boursorama logo uses 2 primary colors. Its dominant color is Moth Orchid (#D20073, closest Pantone 226 C). Boursorama operates in the Banking Credit & Lending industry.
- Color family
- pink
- Industry
- Banking Credit & Lending
- Brand popularity
- Top 9% of indexed brands
- Website
- boursorama.com
Design analysis
The Boursorama logo is a combination mark pairing a geometric sans-serif wordmark with a distinctive symbol. The symbol merges a stylized uppercase 'B' with an upward-trending line chart motif — a literal visual pun on 'bourse' (stock exchange) that communicates the brand's dual identity as both bank and trading platform. The letterforms are clean, wide-set, and optically balanced, ensuring legibility down to favicon size. The symbol functions independently as an app icon and social avatar, a practical necessity for a digital-first bank. In a sector dominated by conservative blue wordmarks, the integrated chart-line concept gives the mark narrative depth without visual clutter.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The magenta (#D20073) is a deliberate rupture from banking's default navy palette, signaling a challenger brand that is digital-native and cost-disruptive. The dark blue (#1E3581) supplies the regulatory trust cue customers still expect from a licensed credit institution. Used together, the high-contrast pair reads clearly on both light and dark backgrounds — essential for a platform that lives on mobile screens and trading terminals alike.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Boursorama logo, regardless of color or industry.
Brand web palette
Colors Boursorama uses across its website — the broader brand system around the logo.
About Boursorama
Discover Boursorama, the cheapest bank and leader in stock market and financial information (stock prices, indices, currencies, gold. ). Boursorama offers a wide range of products and services, including over 40,000 products with zero brokerage fees. Stay up to date with the latest news in economics, stock market, and online banking. Boursorama provides a user-friendly online platform where you can access your account and enjoy additional features and services for free. Whether you're interested in investing in the stock market, managing your finances, or staying informed about the latest economic trends, Boursorama has you covered. Join Boursorama and benefit from their extensive range of banking and financial solutions
Questions about the Boursorama logo
What does the Boursorama symbol represent?
The symbol combines a stylized 'B' with an ascending line chart, referencing both the brand name and its heritage as a stock-market information leader. It works as a standalone icon for the mobile app and trading platform.
Why does Boursorama use magenta instead of traditional bank blue?
Magenta differentiates the brand as a low-cost, digital-first challenger in a market where incumbents all use navy. The dark blue remains in the palette to satisfy trust expectations for a regulated credit institution.
What color is the Boursorama logo?
The dominant color of the Boursorama logo is Moth Orchid (hex #D20073). The closest Pantone match is 226 C.
How many colors does the Boursorama logo have?
The Boursorama logo uses 2 primary colors: #D20073, #1E3581.
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The Boursorama logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.