Redis Labs Logo
The Redis Labs logo uses 3 primary colors. Its dominant color is Blood Rush (#AC2724, closest Pantone 7621 C). Redis Labs operates in the Computers Electronics & Technology industry.
- Color family
- red
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 3% of indexed brands
- Website
- redislabs.com
Design analysis
The Redis identity centers on a geometric symbol mark paired with a clean sans-serif wordmark. The symbol is a stylized, angular "R" constructed from a single continuous stroke that folds into a three-dimensional ribbon-like form. Its sharp corners and forced perspective create a sense of speed and recursion, visually echoing the in-memory, iterative nature of the database. The mark is structurally monolinear, which preserves legibility down to very small sizes (favicon territory) without losing the fold detail. In the crowded infrastructure-software category — where logos default to cubes, hexagons, and network nodes — the ribbon "R" avoids literal data metaphors and instead owns a distinctive, ownable silhouette that reads as both a letter and an abstract velocity arrow.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette anchors on #AC2724 (Blood Rush), a deep, blue-red that registers as serious engineering red rather than marketing orange. The measured highlight #DC382C provides on-screen vibrancy for digital UI and documentation accents, while the near-black #494C4D grounds the wordmark and UI chrome. Together they reject the teal/purple gradients common in AI/analytics branding, signaling reliability and low-level performance over hype.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Redis Labs logo, regardless of color or industry.
Brand web palette
Colors Redis Labs uses across its website — the broader brand system around the logo.
About Redis Labs
Redis Labs is a brand that specializes in redefining real-time performance for developers, architects, and operators. Their latest release, Redis 7. 2, offers new features that make the lives of these professionals easier. Redis is known for its unparalleled performance, scalability, and design approach, which has made it one of the most successful open-source databases globally. Redis 7. 2 is a significant step forward, introducing a range of new features and investing in AI initiatives. It aims to make Redis more accessible and faster for developers, enabling them to achieve innovative results effortlessly. The release follows a unified approach, ensuring that all capabilities are available through every distribution channel simultaneously. One of the main focuses of Redis 7. 2 is supporting generative AI workloads. Redis Enterprise, their database service, boasts numerous features like vector indexing, hybrid search, JSON object support, and more. It enables businesses to leverage large language models (LLMs) and generative AI effectively. Redis also offers solutions like Retrieval Augmented Generation (RAG), LLM semantic caching, recommendation systems, and document search, making it an ideal choice for organizations looking to harness the power of AI. Redis 7. 2 sets new experience standards across Redis products, providing developers, architects, and operators with the tools they need to build better software faster and with more confidence. With their commitment to innovation and user experience, Redis Labs continues to evolve and refine their products, ensuring they remain a formidable contender in the tech industry
Questions about the Redis Labs logo
Does the Redis logo use a custom typeface for the wordmark?
The wordmark is set in a modified version of Inter, a widely used open-source grotesque. The "R" in the symbol does not derive from the font; it is a bespoke geometric drawing.
Why does Redis avoid the blue tones typical of database and cloud brands?
Red was chosen early to differentiate from the blue-heavy competitive set (Oracle, IBM, MongoDB, Azure) and to reflect the project's Italian origin — "Redis" stands for REmote DIctionary Server, and the red echoes the Italian flag's prominence in the creator's national identity.
What color is the Redis Labs logo?
The dominant color of the Redis Labs logo is Blood Rush (hex #AC2724). The closest Pantone match is 7621 C.
How many colors does the Redis Labs logo have?
The Redis Labs logo uses 3 primary colors: #AC2724, #DC382C, #494C4D.
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The Redis Labs logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.