PostHog Logo
The PostHog logo uses 1 primary color. Its dominant color is Armour Wash (#000000, closest Pantone Black 6 C). PostHog operates in the Programming & Developer Software industry.
- Color family
- black
- Industry
- Programming & Developer Software
- Brand popularity
- Top 1% of indexed brands
- Website
- posthog.com
Design analysis
The PostHog mark is a minimalist illustrative symbol: a single-weight line drawing of a hedgehog face in profile, defined by a curved snout, dot eye, and a row of short, uniform spines along the back. The construction is geometric rather than organic — curves are smooth, stroke width is consistent, and the silhouette reads clearly at very small sizes (favicon, CLI output, terminal badges). This restraint lets it sit comfortably beside code snippets and monospace type without visual noise. In the developer-tools category, where logos often default to abstract geometric shapes or stylised brackets, the choice of a literal but refined animal mascot gives the brand immediate personality and memorability without sacrificing technical credibility.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette is effectively monochrome — pure black (#000000) on light backgrounds, inverted to white on dark. This mirrors the terminal/IDE environments where developers live, ensuring the mark never clashes with syntax highlighting or theme choices. Black also signals the brand's open-source transparency: the logo is literally 'source-available' in its simplest reproducible form, no brand gradients or proprietary spot colours to manage.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the PostHog logo, regardless of color or industry.
Brand web palette
Colors PostHog uses across its website — the broader brand system around the logo.
About PostHog
PostHog is an innovative brand that is revolutionizing the world of product development with their open source Product OS. With a focus on helping you build successful products, PostHog offers a range of products and services designed to meet your business needs. Starting as open source product analytics, PostHog has grown into a comprehensive product and data toolkit that is used by over 10,000 customers worldwide. Their team of 35 talented individuals from all over the world ensures that they are constantly shipping code and staying ahead of the curve. What sets PostHog apart is their commitment to transparency. They operate in public as much as possible, including sharing their product roadmap, company strategy, and business model. Additionally, they value employee input and have been voted as a company that embraces transparency. With a strong investor backing and a dedicated team, PostHog is the go-to brand for those looking to take their product development to the next level. Explore their website to learn more about their products, pricing, documentation, and vibrant community
Questions about the PostHog logo
Why did PostHog choose a hedgehog for their logo?
The name PostHog is a portmanteau of 'post' (as in post-hoc analysis) and 'hog' — the hedgehog is a direct visual pun on the second syllable. The mascot reinforces the memorable, slightly playful tone the brand uses in developer communications.
Does PostHog have a full-colour version of the logo?
No. The official brand guidelines specify only black (#000000) and white knock-out versions. This single-colour approach guarantees legibility in code editors, terminal output, and printed docs without requiring colour management.
What color is the PostHog logo?
The dominant color of the PostHog logo is Armour Wash (hex #000000). The closest Pantone match is Black 6 C.
How many colors does the PostHog logo have?
The PostHog logo uses 1 primary color: #000000.
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The PostHog logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.