Atlas Obscura Logo
The Atlas Obscura logo uses 1 primary color. Its dominant color is Brown Tumbleweed (#382C14, closest Pantone Black 2 C). Atlas Obscura operates in the Telecommunications industry.
- Color family
- brown
- Industry
- Telecommunications
- Brand popularity
- Top 66% of indexed brands
- Website
- atlasobscura.com
Design analysis
Atlas Obscura uses a combination mark pairing a custom wordmark with a distinctive compass-rose symbol. The wordmark is set in a modified serif face with subtle wedge serifs and slight irregularity in stroke weight, giving it a hand-lettered, vintage-map quality without sacrificing legibility. The symbol — an eight-pointed compass rose with elongated cardinal points and a small central dot — is constructed from clean geometric lines but rendered with a slightly textured edge in application, reinforcing the explorer's-journal aesthetic. At small sizes (app icon, favicon), the symbol holds independently; the wordmark remains readable down to roughly 18 px height because the serifs are sturdy and counters open. In the travel-media space, where many competitors default to bright teal location pins or minimalist sans-serifs, the mark's restrained brown palette and analog feel signal depth and editorial authority rather than transactional booking utility.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single measured hue #382C14 (Brown Tumbleweed) functions as a modern stand-in for aged sepia ink on vellum. In an industry saturated with high-saturation blues and greens promising escape, this dark, warm neutral conveys permanence, scholarship, and the patina of a well-used field guide. It reproduces reliably across print, screen, and embroidered merchandise without shifting into muddy territory, and it pairs effortlessly with the cream and parchment backgrounds the brand uses across its site and books.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Atlas Obscura logo, regardless of color or industry.
Brand web palette
Colors Atlas Obscura uses across its website — the broader brand system around the logo.
About Atlas Obscura
Atlas Obscura is a definitive guidebook and friendly tour-guide to the world's most wondrous places. Offering travel tips, articles, strange facts, and unique events, their mission is to inspire wonder and curiosity about the incredible world we all share. With a comprehensive database of 26,932 wondrous places and foods contributed by their global community, Atlas Obscura shares the most extraordinary discoveries. As a publisher of best-in-class journalism about hidden places, incredible history, scientific marvels, and gastronomical wonders, they have published a No. 1 bestseller called Atlas Obscura: An Explorer’s Guide to the World’s Hidden Wonders. In addition, they host local experiences and organize extraordinary events all over the country, providing access to rare and intimate experiences for their community. Their expertise extends to leading the most unusual trips to the world's most remarkable places, from mountaintop temples in Bhutan to the ruins of Meroe in Sudan. Atlas Obscura also offers multi-media content, special events, and advertising programs for those interested in partnering with them. Download their app and join the exploration of the world's wonders with Atlas Obscura
Questions about the Atlas Obscura logo
Has the Atlas Obscura logo changed since launch?
The core compass-rose symbol and serif wordmark have remained consistent since the brand's early years, with only minor optical refinements to stroke weight and spacing for digital legibility. No full redesign has been publicly documented.
Why does Atlas Obscura use brown instead of a brighter travel color?
The dark brown (#382C14) references antique maps, leather-bound journals, and sepia photography — aligning with the brand's editorial mission to document hidden wonders rather than sell packaged vacations. It differentiates the identity from OTA and airline competitors that rely on high-energy blues and oranges.
What color is the Atlas Obscura logo?
The dominant color of the Atlas Obscura logo is Brown Tumbleweed (hex #382C14). The closest Pantone match is Black 2 C.
How many colors does the Atlas Obscura logo have?
The Atlas Obscura logo uses 1 primary color: #382C14.
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The Atlas Obscura logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.