Kochava Logo
The Kochava logo uses 1 primary color. Its dominant color is Abaddon Black (#231F20, closest Pantone 419 C). Kochava operates in the Marketing & Advertising industry.
- Color family
- black
- Industry
- Marketing & Advertising
- Brand popularity
- Top 1% of indexed brands
- Website
- kochava.com
Design analysis
The Kochava logo is a lowercase wordmark paired with a geometric star glyph that doubles as the dot on the "i" — a direct visual translation of the Hebrew name meaning "star." The glyph is constructed from four elongated, symmetrical points rotated 45 degrees, forming an eight-pointed star that reads cleanly at favicon size. Letterforms use a customized geometric sans-serif with uniform stroke weight, open apertures, and a distinctive single-story "a" that mirrors the glyph's angular language. The mark avoids gradients, shadows, or 3D effects, relying entirely on figure-ground contrast. This restraint serves the martech sector well: the logo remains legible on dark dashboard backgrounds, in single-color print on conference swag, and when reduced to 16 × 16 pixels in a browser tab. The integrated glyph/wordmark lockup eliminates the need for a separate icon file, simplifying implementation across SDK documentation, partner portals, and programmatic ad creative.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The near-black #231F20 (Abaddon Black) projects technical authority and data neutrality — essential in an industry where brands audit Kochava's measurements. A single deep neutral avoids the cliché blue/purple gradients common in ad-tech, ensuring the mark never competes with clients' own brand colors when co-branded on reports or dashboards. The 4.4% coverage figure suggests the glyph occupies minimal surface area, letting the wordmark carry recognition weight while the star acts as a subtle mnemonic.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Kochava logo, regardless of color or industry.
Brand web palette
Colors Kochava uses across its website — the broader brand system around the logo.
About Kochava
Kochava is the industry standard for secure, real-time data solutions. They specialize in helping people-based marketers establish identity, define and activate audiences, and measure and optimize their marketing efforts across connected devices. Founded in 2011 by a team of mobile and gaming professionals, Kochava saw the need for a better understanding of the feedback loop between user acquisition, engagement, and lifetime value for mobile applications. This led them to create a mobile measurement platform that provides valuable insights into media advertising conversion and the effectiveness of mobile ad spend by partners. Based in the picturesque ski resort town of Sandpoint, Idaho, Kochava's headquarters allows them to focus on developing cutting-edge code while enjoying the quality of life the town offers. They believe in the Life 2. 0 concept, choosing a location they love while remaining globally relevant in their work. This unique philosophy helps them attract talented individuals who value a balanced lifestyle. The name Kochava, derived from a Hebrew word meaning star, reflects their vision of providing visibility into billions of data points, millions of users, and hundreds of millions of dollars in lifetime value and promotional ad spend. Their Unified Audience Platform empowers customers to manage their data effectively and tap into the power of connected audiences. With the ever-increasing importance of mobile technology, Kochava is at the forefront, enabling brands to engage with their customers on a highly personal and individual level
Questions about the Kochava logo
Why does Kochava use a star in its logo?
The name Kochava derives from a Hebrew word meaning "star." The eight-pointed glyph visually encodes that etymology while functioning as the dot on the "i," turning linguistic meaning into a compact, scalable brand asset.
Has the Kochava logo changed since the company founded in 2011?
The core wordmark-and-star structure has remained consistent, though the typeface has been refined over time for better screen rendering and the star glyph's proportions were tightened to improve legibility at small sizes across mobile SDKs and dashboard interfaces.
What color is the Kochava logo?
The dominant color of the Kochava logo is Abaddon Black (hex #231F20). The closest Pantone match is 419 C.
How many colors does the Kochava logo have?
The Kochava logo uses 1 primary color: #231F20.
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The Kochava logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.