Datto Logo
The Datto logo uses 1 primary color. Its dominant color is Honolulu Blue (#0580C2, closest Pantone 2143 C). Datto operates in the Computer Hardware industry.
- Color family
- blue
- Industry
- Computer Hardware
- Brand popularity
- Top 1% of indexed brands
- Website
- datto.com
Design analysis
Datto uses a combination mark pairing a geometric symbol with a clean sans-serif wordmark. The symbol is a stylized uppercase "D" constructed from a single continuous stroke that folds into a shield-like enclosure — suggesting data protection and business continuity without literal iconography. The letterform balances rounded corners with sharp terminals, giving it approachability while retaining technical precision. The wordmark sits to the right in a custom-weighted grotesque; letter spacing is slightly open, improving legibility at small sizes on partner portals, hardware badges, and dark-mode dashboards. The mark scales effectively down to 16 px because the symbol's interior counter remains open and the stroke weight is uniform, avoiding the thinning problems common in folded-ribbon logos. In the MSP software category — crowded with abstract clouds, hexagons, and circuit motifs — the shield-D reads instantly as "backup" and "security" without needing a tagline.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single measured hue, #0580C2 (Honolulu Blue), sits squarely in the trusted corporate-blue band but leans cyan enough to feel modern rather than legacy. In an industry where competitors cluster around navy (#002B5C) or purple gradients, this mid-saturation blue differentiates on dark UIs and printed hardware labels while still signaling reliability, encryption, and cloud infrastructure. White space is used as the functional second colour, keeping the system minimal and reproduction-cost low.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Datto logo, regardless of color or industry.
Brand web palette
Colors Datto uses across its website — the broader brand system around the logo.
About Datto
Datto is a renowned brand that provides exceptional products and services to businesses worldwide. With a dedicated Technical Support team available 24/7/365, Datto ensures that partners receive prompt assistance whenever they need it. From consultations and training to troubleshooting and updates, their award-winning support team is always ready to help. Datto offers a comprehensive range of products to backup, restore, and protect data, ensuring minimal downtime and loss for clients. Their SIRIS and ALTO solutions provide high-performance business continuity, while Cloud Continuity for PCs safeguards endpoint data. Additionally, Datto offers data protection for Microsoft Azure, endpoint server data backup, file protection, and secure file syncing and sharing. To simplify operations and power the business of IT, Datto provides remote monitoring and management tools, professional services automation, and simplified network management. Their solutions help MSPs manage, monitor, and support IT systems efficiently. With their commitment to customer privacy, Datto ensures that every user is authenticated and their information remains confidential. With regional support teams across the globe, Datto offers in-depth tech support and ongoing education tailored to each region. As a Datto partner, you get access to the Support Hub, where you can find product documentation, submit tickets, and connect with the community for peer-to-peer discussions and technical topics. Datto's free, unlimited support is designed to empower MSPs and help them succeed. With a team of dedicated experts, Datto is committed to providing the best support and education throughout your partnership. Whether you need guidance in choosing the right solutions or assistance with technical questions, Datto has you covered every step of the way. Join the Datto partnership and experience the exceptional support and cutting-edge solutions that have made Datto a trusted name in the industry. Contact Datto now
Questions about the Datto logo
Has Datto changed its logo since the Kaseya acquisition?
As of the latest public brand assets, Datto retains its pre-acquisition logo and colour system. Kaseya has maintained Datto as a distinct product brand with its existing visual identity intact across partner portals, hardware appliances, and marketing.
Why does the symbol look like a shield rather than a cloud?
The folded-D form deliberately evokes a shield to communicate data protection and business continuity — Datto's core promise — while still functioning as a lettermark. Cloud motifs are heavily used by generic SaaS vendors; the shield differentiates in the MSP channel where "backup you can trust" is the primary buying trigger.
What color is the Datto logo?
The dominant color of the Datto logo is Honolulu Blue (hex #0580C2). The closest Pantone match is 2143 C.
How many colors does the Datto logo have?
The Datto logo uses 1 primary color: #0580C2.
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The Datto logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.