Index Exchange Logo
The Index Exchange logo uses 2 primary colors. Its dominant color is Black Sheep (#0D0D0D, closest Pantone Black 6 C). Index Exchange operates in the Computers Electronics & Technology industry.
- Color family
- black
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 8% of indexed brands
- Website
- casalemedia.com
Design analysis
The Index Exchange logo is a pure wordmark set in a geometric, medium-weight sans-serif typeface with subtle humanist touches — most visible in the slightly tapered terminals of the 'E' and 'X' characters. The two words sit on a single baseline with tight, optically adjusted kerning; the space between 'INDEX' and 'EXCHANGE' is roughly one-third of an 'x' height, creating a unified block that reads as a single unit at a glance. No icon, symbol, or decorative element accompanies the text, which is a deliberate choice for a B2B ad-tech brand that needs to sit cleanly alongside publisher logos, DSP badges, and compliance icons on crowded header bidder stacks. The all-caps treatment with consistent stroke width gives the mark strong horizontal rhythm, ensuring it holds its shape down to 24 px width on mobile web and in app-ads.txt files. At very small sizes the counters of the 'A' and 'E' remain open because the typeface was drawn with generous apertures, a practical advantage over tighter grotesques that clog in programmatic creative previews.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — #0D0D0D and #303030, both near-black dark greys — avoids the saturated blues and purples that dominate ad-tech competitors (The Trade Desk, Magnite, PubMatic). This near-monochrome approach signals neutrality and data integrity, reinforcing the company's role as an impartial exchange layer. The two shades are close enough to read as a single colour in most contexts, but the slight lift to #303030 on secondary weights or sub-brand lockups provides a usable hierarchy without introducing a new hue that could clash with publisher page themes.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Index Exchange logo, regardless of color or industry.
Brand web palette
Colors Index Exchange uses across its website — the broader brand system around the logo.
About Index Exchange
Casale Media, a brand brought to you by the Digital Advertising Alliance (DAA), aims to give you control over how information about your interests is used for relevant advertising. When you click on the YourAdChoices Icon, you gain the power to exercise choice on the web for desktop and mobile, or mobile apps, with one or more participating companies. But what's behind the YourAdChoices Icon? It represents the DAA program's protections and ensures that participating companies are held accountable for their actions. By using the YourAdChoices Icon, you can understand when information about your interests is being collected or used, and by which companies. So why should you care about relevant advertising? Well, it brings a host of benefits! Advertising based on your likely interests provides you with more tailored ads and offers, while also helping to fund the online content and services you enjoy. With Casale Media and the YourAdChoices Icon, you can take control, make informed choices, and get the most out of your online advertising experience
Questions about the Index Exchange logo
Why did Casale Media change its name to Index Exchange?
The company rebranded in 2015 to reflect its shift from a display ad network to a transparent, programmatic supply-side platform. The new name emphasises the exchange mechanic — matching buyers and sellers in real time — rather than the legacy media-buying model.
Does the logo use a custom typeface or a commercial font?
The wordmark is set in a customised version of a commercial geometric sans-serif (closely resembling GT America or Circular), with modified 'X' terminals and adjusted spacing. The customisation is limited to the logo artwork; the brand's UI and marketing typography use the standard font family.
What color is the Index Exchange logo?
The dominant color of the Index Exchange logo is Black Sheep (hex #0D0D0D). The closest Pantone match is Black 6 C.
How many colors does the Index Exchange logo have?
The Index Exchange logo uses 2 primary colors: #0D0D0D, #303030.
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The Index Exchange logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.