Indiegogo Logo
The Indiegogo logo uses 1 primary color. Its dominant color is Jelly Berry (#E91478, closest Pantone 213 C). Indiegogo operates in the Programming & Developer Software industry.
- Color family
- pink
- Industry
- Programming & Developer Software
- Brand popularity
- Top 2% of indexed brands
- Website
- indiegogo.com
Design analysis
Indiegogo uses a lowercase wordmark set in a rounded, geometric sans-serif. The letterforms share a consistent stroke weight and generous counters, which keeps the mark legible down to favicon size. A subtle custom detail — the dot of the first 'i' is a solid circle rather than a square — adds a friendly punctuation without breaking the rhythm. The mark sits on a single baseline with even letter-spacing, so it scales cleanly across app icons, website headers, and printed merchandise. In the crowded crowdfunding space, where competitors often pair a symbol with type, Indiegogo's symbol-free approach relies entirely on colour and typographic personality for instant recognition.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured magenta #E91478 (Jelly Berry) is a high-saturation, warm pink that sits outside the standard blue-teal palette dominant in fintech and SaaS. That deviation signals creativity and approachability — core to a platform backing creative and tech projects — while the hue's strong luminance contrast against white or dark backgrounds ensures accessibility compliance at small sizes.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Indiegogo logo, regardless of color or industry.
Brand web palette
Colors Indiegogo uses across its website — the broader brand system around the logo.
About Indiegogo
ZiKmusic is an innovative brand that focuses on crowdfunding projects in the fields of technology and design. This brand provides a platform for entrepreneurs to showcase their ideas and gather support from the community to bring these innovations to life. With ZiKmusic, you have the opportunity to be a part of the journey of these aspiring entrepreneurs and contribute to their dreams. Whether it's cutting-edge technological advancements or groundbreaking designs, ZiKmusic offers a diverse range of projects for you to choose from. By supporting these projects, you not only get exclusive access to the latest creations before they hit the mainstream market, but you also become an integral part of the entrepreneurial ecosystem. Join ZiKmusic and be a trendsetter in the world of tech and design. Support the dreams of brilliant minds and help shape the future of innovation. Your contribution can make a significant impact and transform the way we interact with technology and experience design
Questions about the Indiegogo logo
Has Indiegogo always used a magenta wordmark?
Early versions used a darker pink with a speech-bubble icon. The current magenta wordmark was introduced in a 2016 brand refresh that dropped the symbol in favour of a pure typographic mark.
Why does the logo omit a graphic symbol?
Removing the icon simplifies reproduction at tiny sizes (app icons, browser tabs) and forces brand recognition onto the distinctive colour and custom type — a strategy also used by brands like Netflix and Spotify.
What color is the Indiegogo logo?
The dominant color of the Indiegogo logo is Jelly Berry (hex #E91478). The closest Pantone match is 213 C.
How many colors does the Indiegogo logo have?
The Indiegogo logo uses 1 primary color: #E91478.
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The Indiegogo logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.