CoinMarketCap Logo
The CoinMarketCap logo uses 1 primary color. Its dominant color is Aswad Black (#17181B, closest Pantone Black 6 C). CoinMarketCap operates in the Computers Electronics & Technology industry.
- Color family
- black
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 26% of indexed brands
- Website
- coinmarketcap.com
Design analysis
The CoinMarketCap logo combines a distinctive symbol with a clean wordmark. The symbol is a stylized "C" constructed from a candlestick chart body — the fundamental unit of financial price data — merged with a circular arrow suggesting real-time refresh and market cycles. This dual metaphor efficiently communicates the brand's core function: live, updating cryptocurrency market data. The mark uses consistent stroke weights and geometric curves, rendering clearly down to favicon size (16×16 px) where the candlestick wick and arrow head remain legible. The wordmark sets "CoinMarketCap" in a modified geometric sans-serif with slightly tightened tracking; the camel-case capitalization creates visual rhythm without needing weight changes. In the competitive landscape of crypto data aggregators — where many rivals use generic blockchain nodes, abstract hexagons, or literal coin icons — this mark stands out by referencing the specific visual language of traders (candlesticks) rather than the underlying technology.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The near-black #17181B projects institutional credibility and neutrality, essential for a price-reference utility trusted by media and regulators. Unlike the neon greens, blues, or gradient purples common in crypto branding, this restrained palette signals "data source" over "speculative asset," reinforcing the platform's claim to unbiased aggregation. The single-color execution also ensures perfect reproduction across light/dark modes, print, and third-party embeds without color-shift risk.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the CoinMarketCap logo, regardless of color or industry.
Brand web palette
Colors CoinMarketCap uses across its website — the broader brand system around the logo.
About CoinMarketCap
CoinMarketCap is the world's most-referenced price-tracking website for cryptoassets in the rapidly growing cryptocurrency space. With over 1. 8 million cryptocurrencies and 653 exchanges listed, CoinMarketCap is the go-to platform for comparing and tracking cryptoassets. Founded in May 2013 by Brandon Chez, CoinMarketCap aims to make crypto discoverable and efficient globally. It empowers retail users with unbiased, high-quality, and accurate information, allowing them to draw their own informed conclusions. The platform is trusted by users, institutions, and media outlets like CNBC and Bloomberg, with even the U. S. In April 2020, CoinMarketCap was acquired by Binance Capital Mgmt, a global blockchain company and the world's largest digital asset exchange. This acquisition has enabled CoinMarketCap to tap into Binance's extensive resources, providing users with more in-depth data. CoinMarketCap remains committed to providing accurate, timely, and unbiased information, operating independently from Binance. Explore the world of cryptocurrencies with CoinMarketCap and stay informed about the latest market trends and insights
Questions about the CoinMarketCap logo
What does the CoinMarketCap symbol represent?
The symbol is a stylized letter "C" formed from a candlestick chart — the standard visual tool for tracking asset prices — combined with a circular arrow that denotes real-time data updates and market cycles.
Why does CoinMarketCap use a near-black logo instead of crypto-typical neon colors?
The dark neutral palette positions the brand as an impartial data utility rather than a token project, reinforcing trust with institutional users, regulators, and media outlets that cite its figures.
What color is the CoinMarketCap logo?
The dominant color of the CoinMarketCap logo is Aswad Black (hex #17181B). The closest Pantone match is Black 6 C.
How many colors does the CoinMarketCap logo have?
The CoinMarketCap logo uses 1 primary color: #17181B.
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The CoinMarketCap logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.