Flo Health Inc. Logo
The Flo Health Inc. logo uses 1 primary color. Its dominant color is Watermelon Candy (#FF5A7D, closest Pantone 184 C). Flo Health Inc. operates in the Computers Electronics & Technology industry.
- Color family
- red
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 27% of indexed brands
- Website
- owhealth.com
Design analysis
The Flo logo is a lowercase wordmark set in a custom rounded sans-serif. The three letters share a consistent stroke weight and generous counter spaces, with the 'f' and 'l' visually linked by a shared vertical stem and the 'o' forming a near-perfect circle. This construction creates a continuous rhythm that mirrors the cyclical nature of the product's core domain without relying on literal icons. At small sizes — critical for an app icon — the mark reduces cleanly to a single 'f' glyph that retains the brand's color and rounded terminal, remaining legible down to 16×16 pixels. The absence of a separate symbol avoids the clutter common in health-tech identities, while the lowercase stance signals approachability rather than clinical authority.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #FF5A7D (Watermelon Candy) dominates at 22.6% of the mark and functions as the brand's primary identifier across UI, marketing, and the app icon. In a category saturated with clinical blues, sterile whites, and soft purples, this warm coral-pink claims emotional territory: it reads as energetic, body-positive, and distinctly feminine without veering into pastel stereotypes. The hue carries enough saturation to pop on both light and dark backgrounds, and its warmth counters the anxiety often associated with reproductive health tracking.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Flo Health Inc. logo, regardless of color or industry.
Brand web palette
Colors Flo Health Inc. uses across its website — the broader brand system around the logo.
About Flo Health Inc.
Flo Period Tracker App is a leading brand dedicated to improving the health and well-being of individuals who menstruate worldwide. As the #1 period and ovulation tracker globally, with over 250 million users, Flo offers a comprehensive suite of products and services to support users at every step of their reproductive journey. With Flo's ovulation calendar, period tracker, and pregnancy app, users can easily track their menstrual cycles, accurately predict symptoms ahead of time, and stay informed about their body's changes. By understanding their cycle, users can optimize their health, manage their mood, and boost their energy levels. Flo also provides valuable resources for those trying to conceive, helping users increase their chances of getting pregnant by tracking their cycles and body signals. For expectant mothers, Flo's pregnancy mode offers week-by-week growth tracking, appointment reminders, and essential information for a healthy pregnancy. What sets Flo apart is its commitment to accuracy and privacy. Backed by a team of 100+ doctors and health experts, Flo delivers evidence-based medical articles and recommendations. Moreover, Flo prioritizes user privacy, ensuring that personal health data is kept secure and never shared with third parties. Discover why millions of women trust Flo as their go-to period and ovulation tracker. Download the app today on iOS and Android devices, and gain a deeper understanding of your body while taking control of your health
Questions about the Flo Health Inc. logo
What does the Flo logo symbolize?
The logo is a pure wordmark; its symbolism comes from typographic rhythm rather than a pictorial symbol. The linked 'f' and 'l' and the circular 'o' suggest continuity and cycles, reflecting menstrual and ovulation tracking, while the lowercase forms convey approachability.
Why is the Flo logo pink instead of blue like most health apps?
The coral-pink (#FF5A7D) deliberately differentiates Flo from the clinical blue palette dominant in medical and fitness apps. It signals a consumer-first, body-positive brand voice and has become a category-distinctive asset recognized by over 250 million users.
What color is the Flo Health Inc. logo?
The dominant color of the Flo Health Inc. logo is Watermelon Candy (hex #FF5A7D). The closest Pantone match is 184 C.
How many colors does the Flo Health Inc. logo have?
The Flo Health Inc. logo uses 1 primary color: #FF5A7D.
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The Flo Health Inc. logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.