Frankfurter Allgemeine Logo
The Frankfurter Allgemeine logo uses 1 primary color. Its dominant color is Brilliance (#FFFFFF, closest Pantone 9345 C). Frankfurter Allgemeine operates in the Publishing & Printing industry.
- Color family
- white
- Industry
- Publishing & Printing
- Brand popularity
- Top 53% of indexed brands
- Website
- faz.net
Design analysis
The FAZ logo is a pure wordmark set in a custom Fraktur blackletter typeface, rendering the full name "Frankfurter Allgemeine" in a single horizontal line. The letterforms exhibit the dense vertical stroke rhythm, broken curves, and sharp terminal angles characteristic of traditional German blackletter, but with refined counter spaces that prevent the mass from clotting at small sizes. No symbol, rule, or decorative element accompanies the text; the typography alone carries the entire identity. This construction follows the classic German newspaper masthead convention, yet the FAZ cut is notably more disciplined than many peers — stroke contrast is controlled, and the x-height is generous enough to remain legible when the mark is reproduced at 20 mm width in print or as a 32-pixel favicon. The absence of a pictorial mark means the brand relies entirely on the distinctive texture of the blackletter alphabet, which functions as both name and icon.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette shows the mark rendered in white (#FFFFFF) for use on dark backgrounds, a practical necessity for digital overlays, app icons, and video watermarks. In its primary print and web deployment the logo appears in solid black on white, aligning with the newspaper industry's century-old convention of high-contrast monochrome that signals editorial authority and text-first credibility. The white-on-dark variant preserves the stroke integrity without requiring a keyline, ensuring the fragile hairlines of the Fraktur survive reversal.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Frankfurter Allgemeine logo, regardless of color or industry.
Brand web palette
Colors Frankfurter Allgemeine uses across its website — the broader brand system around the logo.
About Frankfurter Allgemeine
Frankfurter Allgemeine (FAZ) is a renowned brand that provides news and current updates across various categories. With a focus on politics, business, sports, finance, and culture, FAZ covers a diverse range of topics to keep readers well-informed. Delivering news, reports, and analysis, Frankfurter Allgemeine offers a comprehensive overview of national and international affairs. From in-depth political coverage to historical insights, FAZ keeps readers updated on the latest events and issues. In addition to general news, Frankfurter Allgemeine also offers specialized services. These include New Work and Mobility by Accenture, financial market analyses, investment advice, and an online stock market simulation game. Readers can also find content related to lifestyle, entertainment, career, fashion, technology, sports, and more. With its extensive coverage and diverse offerings, Frankfurter Allgemeine caters to a wide range of interests, providing readers with a reliable and informative source of news and analysis
Questions about the Frankfurter Allgemeine logo
Why does FAZ still use a blackletter typeface when most modern brands have switched to sans-serif?
The Fraktur masthead is a deliberate continuity signal: it tells German-speaking readers this is the same serious, institutionally conservative newspaper their grandparents read. Market research in the 1990s confirmed the blackletter was the single strongest brand asset, so leadership chose refinement over replacement.
Has the FAZ logo ever been redesigned?
The letterforms have been subtly redrawn at least twice — once for phototypesetting in the 1970s and again for digital hinting in the early 2000s — but each revision preserved the original 1949 character shapes. No public redesign announcement or agency credit was ever issued; the changes were treated as technical maintenance.
What color is the Frankfurter Allgemeine logo?
The dominant color of the Frankfurter Allgemeine logo is Brilliance (hex #FFFFFF). The closest Pantone match is 9345 C.
How many colors does the Frankfurter Allgemeine logo have?
The Frankfurter Allgemeine logo uses 1 primary color: #FFFFFF.
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The Frankfurter Allgemeine logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.