HBO Max Logo
The HBO Max logo uses 1 primary color. Its dominant color is Mysterious Depths (#030328, closest Pantone 5255 C). HBO Max operates in the Tv Movies & Streaming industry.
- Color family
- blue
- Industry
- Tv Movies & Streaming
- Brand popularity
- Top 5% of indexed brands
- Website
- hbomax.com
Design analysis
The HBO Max logo is a typographic wordmark combining the established HBO logotype — a custom geometric sans-serif with distinctive rounded corners and uniform stroke weight — with "MAX" set in a lighter weight of the same type family. The mark relies entirely on typographic hierarchy: the iconic three-letter HBO abbreviation carries decades of brand equity, while "MAX" sits beside it in reduced weight to signal an expanded offering without diluting the parent brand. At small sizes, the tight kerning between "O" and "M" can cause visual crowding, and the thin weight of "MAX" risks disappearing below 24px height. The all-caps setting ensures legibility across international markets but sacrifices the friendliness of mixed-case streaming competitors like Netflix or Disney+.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #030328 — a near-black navy — anchors the identity in premium television heritage rather than the bright, playful palettes common in consumer streaming. This dark hue signals cinematic quality and evening viewing rituals, aligning with HBO's legacy of prestige drama. It also provides high contrast against white backgrounds for app icons and OTT interfaces, while the subtle blue undertone differentiates it from pure black used by competitors like Apple TV+.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the HBO Max logo, regardless of color or industry.
Brand web palette
Colors HBO Max uses across its website — the broader brand system around the logo.
About HBO Max
Introducing HBO Max, the ultimate streaming platform that brings together all of HBO's iconic series, award-winning movies, fresh originals, and family favorites. But that's not all! Max also offers an even deeper library of crave-worthy genres like true crime, reality TV, food shows, and comedy, all for the same great price. With plans starting at just $9. 99 per month, you'll have access to an incredible range of content that caters to every mood and every member of the family. From popular series like Friends and Game of Thrones to hit movies, indie favorites, and critically acclaimed documentaries, there's something for everyone to enjoy. Plus, with multiple plans to choose from, including ad-free options and 4K Ultra HD streaming, you can customize your viewing experience to suit your preferences. Sign up now for HBO Max, the one to watch for all your entertainment needs
Questions about the HBO Max logo
Why does the HBO Max logo use two different font weights?
The weight contrast leverages HBO's established brand equity while visually distinguishing the expanded "Max" content library. The bold HBO retains instant recognition; the lighter MAX suggests addition without competition.
Has the HBO Max logo changed since launch?
Yes. In May 2023 the service rebranded to simply "Max," introducing a new logo with a distinctive "M" symbol and a blue gradient palette, retiring the HBO Max wordmark described here.
What color is the HBO Max logo?
The dominant color of the HBO Max logo is Mysterious Depths (hex #030328). The closest Pantone match is 5255 C.
How many colors does the HBO Max logo have?
The HBO Max logo uses 1 primary color: #030328.
More blue logos see all →
More Tv Movies & Streaming logos see all →
The HBO Max logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.