Etsy Logo
The Etsy logo uses 1 primary color. Its dominant color is Ryza Dust (#F1641E, closest Pantone 6020 C). Etsy operates in the Programming & Developer Software industry.
- Color family
- orange
- Industry
- Programming & Developer Software
- Brand popularity
- Top 4% of indexed brands
- Website
- etsy.com
Design analysis
Etsy uses a lowercase wordmark set in a custom geometric sans-serif with rounded terminals and uniform stroke weight. The letterforms are wide and open — particularly the 'e' with its generous counter and the 't' with its curved crossbar — creating a friendly, approachable rhythm that reads clearly at favicon size. No symbol or icon accompanies the type; the name itself carries the entire identity. This simplicity is a practical strength: the mark reproduces cleanly on mobile app icons, packaging tape, and seller signage without losing legibility. In the e-commerce sector, where competitors often pair abstract symbols with type (Amazon's arrow, eBay's overlapping letters), Etsy's pure wordmark reinforces its positioning as a platform for individual makers rather than a corporate marketplace.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single orange (#F1641E) is warm, energetic, and distinct from the blues and greens that dominate tech and retail branding. It signals creativity, handmade warmth, and human energy — directly supporting the mission to keep commerce personal. The hue has enough saturation to pop on white backgrounds and in dark-mode UI, while the absence of a secondary palette keeps the system lightweight for a platform that hosts millions of colorful product photos.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Etsy logo, regardless of color or industry.
Brand web palette
Colors Etsy uses across its website — the broader brand system around the logo.
About Etsy
With a mission to keep human connection alive in the world of commerce, Etsy provides a platform for artists and small businesses to turn their ideas into successful ventures. Browse through the 45 million items on Etsy and you'll find everything from beautifully crafted jewelry to one-of-a-kind home decor pieces. Whether you're searching for a unique necklace, stunning artwork, or a personalized gift, Etsy has it all. At Etsy, they believe in the power of imagination and sustainability. They are committed to supporting maker communities and spreading ideas of responsibility. With every purchase from Etsy, you're not just supporting a small business or artist, but also contributing to a world where creativity and human connection are valued. Discover the magic of Etsy and find the perfect handmade treasure that reflects your individuality and style. Shop with confidence, knowing that each item on Etsy has been brought to life with passion, love, and attention to detail
Questions about the Etsy logo
Has Etsy's logo changed over the years?
Yes. The original 2005 logo used a script-like typeface. A 2012 update introduced a more structured serif wordmark. The current lowercase geometric sans-serif launched in 2017 as part of a broader rebrand, replacing the serif version with the custom rounded typeface used today.
Can I download the font used in the Etsy logo?
No. The letterforms are drawn from a proprietary typeface family (often referred to internally as Etsy Sans) commissioned for the 2017 rebrand. It is not licensed for public use, though the company has released a separate open-source variable font called 'Etsy Type' for limited developer use.
What color is the Etsy logo?
The dominant color of the Etsy logo is Ryza Dust (hex #F1641E). The closest Pantone match is 6020 C.
How many colors does the Etsy logo have?
The Etsy logo uses 1 primary color: #F1641E.
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The Etsy logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.