ITU Logo
The ITU logo uses 1 primary color. Its dominant color is Bayern Blue (#049BD6, closest Pantone 2171 C). ITU operates in the Telecommunications industry.
- Color family
- blue
- Industry
- Telecommunications
- Brand popularity
- Top 84% of indexed brands
- Website
- itu.int
Design analysis
The ITU logo is a combination mark pairing a symbolic emblem with the organization's three-letter acronym. The emblem depicts a stylized globe rendered in a single-weight line: a circle bisected by a vertical meridian and two horizontal parallels, crossed by a diagonal lightning flash that doubles as a radio-wave motif. This construction merges two universal metaphors — the planet for global scope, the bolt for instantaneous communication — into one compact glyph. The wordmark "ITU" sits to the right in a clean, geometric sans-serif (closely resembling a customized DIN or Univers variant), set in all caps with tight, even kerning. The mark scales well because the emblem relies on strong figure-ground contrast rather than fine detail; at favicon size the globe-and-bolt remains legible as a distinct silhouette, while the three-letter initialism stays readable down to roughly 12 px height. In the crowded UN-agency landscape, the design avoids the common trap of over-ornate crests, favoring a modern, standards-body aesthetic that signals technical authority without corporate aggression.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single measured hue #049BD6 (Bayern Blue) anchors the identity in the telecommunications sector's established visual language — blue conveys trust, spectrum management, and digital infrastructure — while its high saturation and cyan lean differentiate ITU from the darker navies of ITU-T standards documents or the lighter sky blues of consumer telco brands. A monochrome palette ensures flawless reproduction on satellite maps, spectrum charts, and monochrome treaty publications where full-colour printing is unavailable.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the ITU logo, regardless of color or industry.
Brand web palette
Colors ITU uses across its website — the broader brand system around the logo.
About ITU
ITU, the International Telecommunication Union, is the United Nations specialized agency for information and communication technologies (ICTs). Established in 1865, ITU facilitates global connectivity in communications networks, allocates global radio spectrum and satellite orbits, and develops technical standards for seamless interconnection of networks and technologies. The organization is dedicated to improving access to ICTs for underserved communities worldwide, ensuring that everyone has the right to communicate. ITU's global membership includes 193 Member States, as well as 900 companies, universities, and international and regional organizations. By joining ITU, you become part of a vibrant community of over 20,000 professionals and gain access to a diverse network of experts in the global ICT ecosystem. ITU provides a platform for global public-private partnerships, where members collaborate to shape ICT policies, regulatory environments, global standards, and best practices to spread access to ICT services. With its rich history and commitment to connectivity, ITU plays a key role in implementing and following up on the World Summit on the Information Society (WSIS) outcomes. Join ITU and be part of shaping the future of ICT, driving investment, innovation, and widely shared opportunities
Questions about the ITU logo
Why does the ITU logo use a lightning bolt on a globe?
The bolt represents the speed of electromagnetic communication crossing the planet, directly illustrating ITU's mandate to coordinate global radio spectrum and satellite orbits. The merged globe-and-bolt glyph has appeared in ITU visual materials since at least the 1960s, evolving from a detailed illustration to the current single-line emblem.
Can the emblem be used without the "ITU" lettering?
Official brand guidelines reserve the standalone emblem for internal technical contexts (e.g., spectrum-monitoring software icons) where the acronym is already present in the interface. Public-facing communications must pair the emblem with the wordmark to avoid confusion with other UN agencies that also use globe motifs.
What color is the ITU logo?
The dominant color of the ITU logo is Bayern Blue (hex #049BD6). The closest Pantone match is 2171 C.
How many colors does the ITU logo have?
The ITU logo uses 1 primary color: #049BD6.
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The ITU logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.