Ecwid Logo
The Ecwid logo uses 2 primary colors. Its dominant color is Accursed Black (#0A0A0A, closest Pantone Black 6 C). Ecwid operates in the Computers Electronics & Technology industry.
- Color family
- black
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 2% of indexed brands
- Website
- ecwid.com
Design analysis
Ecwid uses a lowercase wordmark set in a geometric sans-serif typeface with rounded terminals and uniform stroke weight. The mark relies entirely on typography — no accompanying symbol, icon, or illustrative element — making legibility and letterform personality the sole carriers of brand recognition. The 'e', 'c', 'w', 'i', 'd' sequence creates a rhythmic alternation of open and closed counters, while the rounded corners soften the technical impression common in SaaS branding. At small sizes (favicon, app icon), the wordmark loses readability below roughly 16px height because the counters in 'e' and 'd' fill in; Ecwid addresses this by using a standalone 'e' glyph as its app icon and favicon, preserving the rounded-square silhouette and color. In the crowded e-commerce platform space — where Shopify, BigCommerce, and Wix all use symbol+wordmark combinations — the pure wordmark is a deliberate differentiator, signaling a product that integrates invisibly into existing sites rather than demanding a standalone storefront.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The near-black palette (#0A0A0A dominant, #313131 secondary) rejects the bright blues, purples, and gradients typical of e-commerce tech brands. This restraint positions Ecwid as infrastructure — serious, neutral, and ready to disappear behind the merchant's own brand. The two shades likely serve a functional hierarchy: the darker for primary lockups, the lighter for disabled states or subtle UI accents, ensuring WCAG AA contrast on white backgrounds without introducing a third hue.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Ecwid logo, regardless of color or industry.
Brand web palette
Colors Ecwid uses across its website — the broader brand system around the logo.
About Ecwid
Ecwid is a leading brand in the world of e-commerce, offering a range of products and services to help you sell online effortlessly. With Ecwid, you can enjoy a free forever account, eliminating the need for tedious free trials. Set up your account once and keep it for as long as you like. Whether you want to sell on a website, social media platforms like Facebook and TikTok, or even marketplaces like Amazon and eBay, Ecwid allows you to sell anywhere that catches your fancy. In addition to providing versatile selling options, Ecwid also offers comprehensive marketing tools to help you effectively promote your business. From Google and Facebook advertising to Search Engine Optimization and email newsletters, promoting your brand has never been easier. With Ecwid, managing your store is a breeze. Their mobile app ensures you can conveniently handle tasks on-the-go, while features like discount shipping, automated taxes, and customization services simplify the management process. To top it all off, Ecwid provides a wealth of knowledge through user guides, demos, reviews, and podcasts through their Ecwid Academy. They also value partnerships and offer options for companies of all sizes and industries. Start your e-commerce journey with Ecwid today and experience the convenience and success of selling anywhere, anytime
Questions about the Ecwid logo
Does Ecwid have a logo symbol or icon separate from the wordmark?
No. The primary logo is the lowercase wordmark 'ecwid' only. For small-space applications (favicon, mobile app icon), Ecwid uses a single 'e' glyph extracted from the same typeface, but this is a derivative mark, not a separate brand symbol.
Why does Ecwid use such a dark, near-black color instead of a branded hue?
The near-black palette (#0A0A0A) is a strategic neutrality choice. It ensures the logo never competes with merchants' own brand colors when embedded on their sites, reinforces a 'behind-the-scenes infrastructure' positioning, and maintains maximum contrast across light and dark UI themes without requiring color variations.
What color is the Ecwid logo?
The dominant color of the Ecwid logo is Accursed Black (hex #0A0A0A). The closest Pantone match is Black 6 C.
How many colors does the Ecwid logo have?
The Ecwid logo uses 2 primary colors: #0A0A0A, #313131.
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The Ecwid logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.