Bilibili Logo: Colors, Hex Codes & Design Analysis

Design analysis

Bilibili's primary mark is a lowercase 'b' where the vertical stem doubles as a play-button triangle pointing right — a literal fusion of the brand initial and the universal video-play symbol. The glyph is drawn with consistent stroke weight, rounded terminals, and a clean geometric cutout for the triangle, making it a single-path vector shape that scales without losing legibility. Beside the symbol sits the wordmark 'bilibili' in a custom rounded sans-serif with matching stroke width, creating a unified lockup where symbol and type share the same visual DNA. At favicon size the 'b' alone remains readable because the play-triangle negative space is proportionally generous; the mark avoids thin counters or delicate serifs that would fracture at 16 × 16 px. In the crowded Chinese video-platform landscape — where competitors like iQIYI and Tencent Video rely on abstract shapes or logotypes — Bilibili's literal play-button integration instantly signals 'video' while the friendly roundness reinforces its youth-oriented ACG community positioning.

Lowercase 'b' with integrated play-button triangleSingle signature blue (#07A3D7) across all touchpointsRounded custom sans-serif wordmatching symbol stroke weightStandalone 'b' glyph functions as app icon and favicon

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The single-brand blue (#07A3D7) sits between a classic web-safe cyan and a deeper corporate blue, delivering high contrast on both light and dark backgrounds — essential for a video UI that constantly switches between light-mode browsing and dark-mode playback. It avoids the saturated reds and oranges common in Chinese tech (Douyin, Kuaishou), giving Bilibili a cooler, more 'digital-native' temperature that aligns with anime/gaming aesthetics and works globally without cultural colour baggage.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

Primary SVG PNG

White SVG PNG

Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the Bilibili logo, regardless of color or industry.

Brand web palette

Colors Bilibili uses across its website — the broader brand system around the logo.

About Bilibili

Bilibili is a Chinese online entertainment platform focused on anime, comics, and gaming (ACG) content. Founded in 2009 by Xu Yi, Bilibili began as a site where fans could share bullet commentaries (live comments overlaying videos) on anime, but has since expanded to become a popular online community and content platform. Headquartered in Shanghai, China, Bilibili operates through its website (www. bilibili. com) and mobile app, attracting a large user base primarily consisting of young people interested in ACG culture. The company went public on the NASDAQ Stock Market in March 2018. Bilibili offers a wide range of products and services to its users. The platform allows users to upload, watch, and share videos, discover and participate in discussions on various topics, interact with content creators, and even purchase relevant merchandise. Additionally, Bilibili provides live streaming services, online games, and an e-commerce platform for ACG-related products. On a global scale, Bilibili has made efforts to expand its user base beyond China. It launched a virtual idol singing competition, The Next Idol Project, in 2020, which attracted participants from around the world. Bilibili has also established partnerships with foreign content providers to enhance the platform's global offerings. While Bilibili faces competition from other online entertainment platforms in China, such as Tencent Video and iQIYI, it has managed to carve out its niche within the ACG community. Bilibili's focus on a specific target audience has led to a dedicated user base and strong market position. In terms of growth and achievements, Bilibili has experienced rapid expansion over the years. In 2019, the company surpassed 100 million monthly active users. Bilibili has also collaborated with major entertainment companies, such as Sony Music and Tencent, to bring exclusive content to its platform. As of the latest known information, Bilibili continues to thrive as an influential platform within

Questions about the Bilibili logo

Has Bilibili's logo changed much since launch?

The core 'b' + play-button concept has remained stable since early branding; only minor optical refinements to stroke weight and wordmark spacing have been applied, preserving instant recognition across a decade of growth.

Why does the logo use a lowercase 'b' instead of uppercase?

Lowercase reinforces the platform's informal, community-first tone and matches the rounded, approachable geometry of the play-triangle cutout, while an uppercase 'B' would create awkward negative space for the play symbol.

What color is the Bilibili logo?

The dominant color of the Bilibili logo is Blue Fire (hex #07A3D7). The closest Pantone match is 6120 C.

How many colors does the Bilibili logo have?

The Bilibili logo uses 1 primary color: #07A3D7.

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The Bilibili logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.