auth0 by Okta Logo
The auth0 by Okta logo uses 3 primary colors. Its dominant color is Armour Wash (#030303, closest Pantone Black 6 C). auth0 by Okta operates in the Computers Electronics & Technology industry.
- Color family
- black
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 1% of indexed brands
- Website
- auth0.com
Design analysis
The Auth0 mark is a geometric monogram — a lowercase "a" constructed from a perfect circle with a vertical stem aligned to its right edge. The form is built on strict circular geometry; the counter (negative space inside the bowl) mirrors the outer circle's curve, and the stem's width matches the stroke weight implied by the ring. This makes the mark extremely compact and legible down to favicon size (16×16 px), where it reads as a clear "a" without filling in. In the identity-management sector, where competitors like Okta, Ping Identity, and Microsoft Entra favor abstract shields, keys, or checkmarks, Auth0's choice of a literal letterform is distinctive: it signals developer-first clarity over enterprise abstraction. The mark works equally well as a standalone app icon, a watermark on documentation, or a knockout on dark backgrounds, because its single-weight linework scales without optical correction.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette is effectively monochrome black (#030303) with two near-black grays (#181818, #313131) that appear only as anti-aliasing artifacts at raster edges. In an industry saturated with blue (trust), green (security), and purple (innovation), a pure black mark conveys neutrality and code-like austerity — it looks like a terminal cursor or a character in a monospace font. This reinforces the "built by developers" positioning and ensures the logo never clashes with any product UI theme or customer brand it sits alongside.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the auth0 by Okta logo, regardless of color or industry.
Brand web palette
Colors auth0 by Okta uses across its website — the broader brand system around the logo.
About auth0 by Okta
Auth0 is a leading brand dedicated to providing the best identity platform to customers, employees, and partners. Built by developers and trusted by global enterprises, Auth0 offers a wide range of products and services to solve identity challenges. Their product platform includes access management, extensibility, security, user management, and authentication features. With features like universal login, single sign-on, multifactor authentication, and actions machine to machine, Auth0 offers comprehensive solutions for various use cases including consumer applications and B2B SaaS applications. Auth0 also provides extensive documentation, APIs, tutorials, and code samples to support developers. They have a strong community support center and offer resources like blog posts, reports, videos, webinars, and case studies. With a focus on customer satisfaction, Auth0 boasts an impressive customer base across industries such as financial services, healthcare, retail, public sector, and nonprofits. Their platform is known for its ease of integration, saving businesses time, money, and manpower. Backed by a strong leadership team and a culture of sharing knowledge with the developer community, Auth0 is committed to empowering developers and contributing open-source software. With Auth0, solving identity challenges has never been easier
Questions about the auth0 by Okta logo
Why does Auth0 use a lowercase "a" instead of an abstract symbol?
The lowercase "a" doubles as a literal initial and a universal developer glyph — it reads instantly in code editors, terminal prompts, and API docs where the brand lives daily.
Has the logo changed since Okta acquired Auth0?
The core monogram has remained unchanged since before the 2021 acquisition; Okta has retained Auth0's distinct visual system rather than absorbing it into the Okta parent brand.
What color is the auth0 by Okta logo?
The dominant color of the auth0 by Okta logo is Armour Wash (hex #030303). The closest Pantone match is Black 6 C.
How many colors does the auth0 by Okta logo have?
The auth0 by Okta logo uses 3 primary colors: #030303, #313131, #181818.
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The auth0 by Okta logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.