Arduino Logo
The Arduino logo uses 2 primary colors. Its dominant color is Accursed Black (#070707, closest Pantone Black 6 C). Arduino operates in the Consumer Electronics industry.
- Color family
- black
- Industry
- Consumer Electronics
- Brand popularity
- Top 2% of indexed brands
- Website
- arduino.cc
Design analysis
Arduino uses a combination mark: a geometric symbol paired with a custom wordmark. The symbol is a single continuous stroke forming a stylized 'A' that doubles as an infinity loop, suggesting iterative prototyping and the closed circuit of hardware and software. Its construction relies on consistent stroke weight and perfect circular arcs, which allows it to scale cleanly to favicon size without losing legibility. The wordmark employs a modified geometric sans-serif with distinctive rounded terminals on the 'r', 'd', and 'u' that echo the symbol's curves. In the consumer-electronics category, where logos often default to abstract tech swooshes or rigid grids, this mark feels approachable and hand-crafted — aligning with the brand's maker ethos. The lockup works equally well horizontal or stacked, giving flexibility for PCB silkscreens, IDE splash screens, and merchandise.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette (#070707, #313131) reflects a monochrome reproduction of the mark; Arduino's primary brand color is a saturated teal (#00979D). Teal sits between the blue of traditional tech and the green of electronics components, signaling both software and hardware. The near-black variants ensure maximum contrast on white PCBs, dark solder masks, and low-cost print runs, while the teal provides distinct shelf presence against the navy/black dominant in dev-board competitors.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Arduino logo, regardless of color or industry.
Brand web palette
Colors Arduino uses across its website — the broader brand system around the logo.
About Arduino
Arduino is an open-source electronic prototyping platform that empowers users to design and construct interactive electronic objects easily. With Arduino, users have the freedom to unleash their creativity and transform their ideas into reality. The brand offers a wide range of products and services to support this mission. Arduino provides a user-friendly development environment that simplifies the process of programming electronic devices. Its comprehensive range of hardware components, including boards, sensors, and shields, offers endless possibilities for building interactive projects. Whether you are a beginner or an experienced professional, Arduino caters to all skill levels and provides ample resources for learning and experimentation. The Arduino community is a vibrant hub of enthusiasts, makers, and learners who inspire and support each other. Through its online platform, users can share their projects, collaborate, and access a wealth of knowledge and tutorials. With Arduino, the possibilities are limitless, and anyone can embark on a fascinating journey of innovation and discovery in the realm of electronics
Questions about the Arduino logo
What does the Arduino symbol represent?
The symbol is a single-line 'A' shaped as an infinity loop, representing the continuous cycle of writing code, uploading to hardware, and iterating — core to the prototyping workflow.
Why is the logo teal instead of blue like most tech brands?
Teal differentiates Arduino from the dominant corporate blues of Intel, IBM, and Samsung, while referencing the green solder mask and blue substrate colors commonly seen on the circuit boards the platform targets.
What color is the Arduino logo?
The dominant color of the Arduino logo is Accursed Black (hex #070707). The closest Pantone match is Black 6 C.
How many colors does the Arduino logo have?
The Arduino logo uses 2 primary colors: #070707, #313131.
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The Arduino logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.