Autodesk Logo
The Autodesk logo uses 2 primary colors. Its dominant color is Badab Black Wash (#0C0C0C, closest Pantone Black 6 C). Autodesk operates in the Programming & Developer Software industry.
- Color family
- black
- Industry
- Programming & Developer Software
- Brand popularity
- Top 4% of indexed brands
- Website
- autodesk.com
Design analysis
The Autodesk logo is a geometric lettermark built from a single, continuous stroke that folds into a stylized uppercase "A." The mark relies on sharp 45- and 90-degree angles, giving it a constructed, engineered feel that mirrors the precision of CAD software. Negative space inside the letter forms a small triangle, reinforcing the sense of structure without adding extra elements. The accompanying wordmark uses a custom, low-contrast sans-serif with slightly squared curves (notably in the "u" and "d"), echoing the mark's angular vocabulary. At small sizes — favicon, app icon, or printed on a business card — the mark holds because it reduces to a clear, high-contrast silhouette; the single-stroke construction avoids thin crossbars or delicate serifs that would fill in or disappear.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The near-black palette (#0C0C0C, #323232) projects technical authority and neutrality, letting the software's colorful UI screenshots take visual priority in marketing. In an industry where competitors often use saturated blues, reds, or gradients to signal creativity, Autodesk's restrained dark gray feels deliberate: it reads as infrastructure rather than decoration, works equally well on light and dark backgrounds, and reproduces cleanly in single-color print, embossing, or laser etching on hardware.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Autodesk logo, regardless of color or industry.
Brand web palette
Colors Autodesk uses across its website — the broader brand system around the logo.
About Autodesk
Autodesk is a global software company that provides 3D design, engineering, and entertainment software. Founded in 1982 by John Walker and 12 other co-founders, Autodesk has its headquarters in San Rafael, California, USA. The company initially focused on creating software for the design and drafting industry. Its flagship product, AutoCAD, revolutionized Computer-Aided Design (CAD) and quickly became the industry standard. Over the years, Autodesk expanded its product portfolio to include professional 3D software for various industries, such as architecture, engineering, construction, manufacturing, and media, entertainment, and design. Autodesk's main products and services encompass a wide range of applications, including AutoCAD, Revit, Fusion 360, Maya, 3ds Max, Inventor, and BIM 360. These software solutions enable professionals to create, visualize, simulate, and analyze their designs before production or construction. With a vast global presence, Autodesk serves customers in over 170 countries. The company has established numerous subsidiaries, joint ventures, and partnerships to enhance its global footprint and offer localized support. Noteworthy subsidiaries include Autodesk GmbH in Germany, Autodesk Japan KK in Japan, and Autodesk Canada Co. Additionally, Autodesk collaborates with leading companies like Adobe, Microsoft, and Unity to provide integrated workflows and seamless interoperability. Autodesk has a strong market position, with a significant share in the global design software market. The company's innovative and industry-specific solutions have gained widespread adoption worldwide, allowing it to compete with other major players such as Dassault Systèmes and Siemens PLM Software. In terms of major events and achievements, Autodesk has been recognized for its contributions to the design industry and sustainability. The company has received numerous awards, including the Technology 4 Good Award and the World's Most Sustainable Corporation by Corpor
Questions about the Autodesk logo
Has the Autodesk logo always been this folded "A" shape?
No. The original 1982 logo used a stylized "A" with horizontal speed lines, replaced in 2002 by a red "A" with a white cutout. The current folded "A" debuted in 2013 as part of a broader rebrand to unify the growing product portfolio.
Why does Autodesk use such a dark, almost black color instead of a brighter tech blue?
The dark neutral acts as a quiet frame for the vibrant 3D renders and UI screenshots the company publishes daily. It also ensures the mark remains legible when co-branded with partners like Microsoft or Unity, whose own palettes are far more saturated.
What color is the Autodesk logo?
The dominant color of the Autodesk logo is Badab Black Wash (hex #0C0C0C). The closest Pantone match is Black 6 C.
How many colors does the Autodesk logo have?
The Autodesk logo uses 2 primary colors: #0C0C0C, #323232.
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The Autodesk logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.