AdRoll Logo
The AdRoll logo uses 2 primary colors. Its dominant color is Hawaii Morning (#0DBDFF, closest Pantone 292 C). AdRoll operates in the Programming & Developer Software industry.
- Color family
- blue
- Industry
- Programming & Developer Software
- Brand popularity
- Top 4% of indexed brands
- Website
- adroll.com
Design analysis
The mark is a combination mark: a wordmark "AdRoll" set in a clean geometric sans-serif alongside a distinctive symbol. The symbol is a stylized uppercase "A" constructed from two diagonal strokes meeting at a point, with the crossbar replaced by a negative-space arrow pointing right and upward. This construction suggests forward motion, targeting precision, and growth — core metaphors for a retargeting and performance advertising platform. The wordmark uses consistent stroke weights and open apertures for legibility at small sizes. The symbol works independently as an app icon or favicon (the arrow-A reads clearly at 16px), while the full lockup scales well across marketing sites, partner integrations, and dashboard UI. The dark gray (#333333) grounds the wordmark for readability; the cyan (#0DBDFF) activates the symbol, creating a clear visual hierarchy without relying on color alone.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette pairs a near-black neutral (#333333) with a high-saturation cyan (#0DBDFF, "Hawaii Morning"). In ad-tech and SaaS, deep blues and purples dominate; AdRoll's bright cyan breaks that convention, signaling speed, real-time data, and developer-friendly accessibility rather than enterprise gravity. The 11%/3% split keeps the interface calm — cyan appears as an accent on CTAs, links, and the symbol — while the dark gray carries typographic weight. This ratio also ensures AA contrast on white backgrounds for both colors, a practical necessity for a product embedded in third-party sites.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the AdRoll logo, regardless of color or industry.
Brand web palette
Colors AdRoll uses across its website — the broader brand system around the logo.
About AdRoll
AdRoll is a leading brand that specializes in digital advertising solutions, empowering businesses of all sizes to achieve online success. With a mission to level the playing field, AdRoll was founded in 2006 with the belief that effective online advertising shouldn't be limited to those with unlimited resources and budget. By democratizing the advertising space, AdRoll has enabled thousands of businesses to build a strong online presence and challenge established brands. Their comprehensive Marketing Platform offers a range of powerful tools, including retargeting ads, brand awareness ads, audience segmentation, marketing automation, and customer privacy protection. For ecommerce stores, AdRoll offers tailored solutions for popular platforms like Shopify, WooCommerce, BigCommerce, and Magento, helping businesses find more customers, build profitable relationships, and improve results. With AdRoll, you can turn your ambitions into big business. Join their team of experts and benefit from their industry-leading services, achieving an average of 5x return on ad spend. Don't miss out on the opportunity to boost brand awareness, maximize your budget, and create captivating campaigns tailored to your target audience. Visit AdRoll today and start driving your online business forward
Questions about the AdRoll logo
What does the AdRoll logo symbol mean?
The symbol combines an uppercase A with a forward-pointing arrow, representing the company's focus on targeting, retargeting, and moving customers forward through the marketing funnel.
Has the AdRoll logo changed over time?
The core wordmark and arrow-A symbol have remained consistent since the company's early years, with only minor optical refinements to stroke weight and spacing for improved digital readability.
What color is the AdRoll logo?
The dominant color of the AdRoll logo is Hawaii Morning (hex #0DBDFF). The closest Pantone match is 292 C.
How many colors does the AdRoll logo have?
The AdRoll logo uses 2 primary colors: #333333, #0DBDFF.
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The AdRoll logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.