Zynga Logo
The Zynga logo uses 2 primary colors. Its dominant color is Passion for Revenge (#DC0606, closest Pantone 2347 C). Zynga operates in the Video Games Consoles & Accessories industry.
- Color family
- red
- Industry
- Video Games Consoles & Accessories
- Brand popularity
- Top 1% of indexed brands
- Website
- zynga.com
Design analysis
Zynga's primary logo is a custom wordmark set in a rounded, geometric sans-serif that reads as approachable and energetic. The letterforms share consistent stroke weights and generous counters, with the 'Z' and 'y' carrying subtle diagonal terminals that suggest motion without sacrificing legibility. A standalone 'Z' monogram — essentially the first letter isolated — functions as the app icon and favicon, retaining the same angled cut on the upper and lower horizontals. This dual-system (wordmark + monogram) scales cleanly: the full logotype holds together at mobile banner widths, while the monogram remains readable down to 16 × 16 pixels. The absence of gradients, shadows, or illustrative flourishes keeps reproduction costs low and ensures the mark survives single-color printing on merchandise or partner splash screens.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — #DC0606 (a high-saturation red) covering roughly 39% of the mark and #FFFFFF for counterforms — mirrors the 'energy red' convention across mobile gaming (Supercell, King, Playrix) but pushes slightly warmer, avoiding the blue-red shift that can feel corporate. White space inside the letterforms keeps the red from vibrating on dark OLED backgrounds, and the two-color limit means the logo reproduces faithfully in single-color red, single-color white, or monochrome black without redesign.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Zynga logo, regardless of color or industry.
Brand web palette
Colors Zynga uses across its website — the broader brand system around the logo.
About Zynga
Zynga is a leading provider of social game services, specializing in mobile gaming and browser-based games. Founded in 2007 by Mark Pincus, Zynga quickly gained popularity with its hit game FarmVille on Facebook. The company is headquartered in San Francisco, California. Zynga offers a wide range of games that are designed to be played with friends and family. Some of its popular titles include Words With Friends, Zynga Poker, Empires & Puzzles, Merge Dragons!, and CSR Racing 2. The games are accessible across various platforms including mobile devices, social networking sites, and desktop computers. On a global scale, Zynga operates through its subsidiaries and partnerships. The company has acquired several game development studios to expand its portfolio and expertise. Notable subsidiaries include NaturalMotion, the creators of CSR Racing, and Peak Games, known for Toon Blast and Toy Blast. Zynga also collaborates with other game developers and licenses popular brands to create games, such as Harry Potter: Puzzles & Spells. Zynga is a major player in the gaming industry, with a strong market position in terms of global sales. The company generates revenue primarily through the sale of virtual goods in its games, as well as advertising and in-game purchases. It competes with other game developers such as Electronic Arts, Activision Blizzard, and King (a subsidiary of Activision Blizzard). Over the years, Zynga has experienced significant events and achievements. In 2011, the company went public and raised $1 billion in its initial public offering (IPO). However, it struggled with declining user numbers and revenue in subsequent years. To adapt to the mobile gaming market, Zynga shifted its focus to mobile games, which led to a resurgence in its business. Currently, Zynga continues to expand its game portfolio and engage millions of players globally. The company regularly updates its games and releases new titles to capture the ever-evolving gaming market. With a st
Questions about the Zynga logo
Has Zynga's logo changed since the company went public in 2011?
The core wordmark and red palette have remained consistent since the early Facebook era; only minor optical adjustments to letter spacing and the monogram's proportions have been applied for mobile readability.
Why does Zynga use a standalone 'Z' icon instead of the full name in app stores?
App store grids demand square, legible marks at 1024 × 1024 px down to 16 × 16 px. The custom 'Z' retains the brand's diagonal cut and red color, making it instantly recognizable at sizes where the full wordmark would blur.
What color is the Zynga logo?
The dominant color of the Zynga logo is Passion for Revenge (hex #DC0606). The closest Pantone match is 2347 C.
How many colors does the Zynga logo have?
The Zynga logo uses 2 primary colors: #DC0606, #FFFFFF.
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The Zynga logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.