Windows Logo
The Windows logo uses 1 primary color. Its dominant color is Wizard Blue (#0078D4, closest Pantone 2130 C). Windows operates in the Programming & Developer Software industry.
- Color family
- blue
- Industry
- Programming & Developer Software
- Brand popularity
- Top 13% of indexed brands
- Website
- windows.com
Design analysis
The Windows logo is a flat, single-colour symbolic mark depicting a four-pane window. The glyph is geometrically constructed: a square divided into four equal quadrants by a vertical and horizontal bar of equal weight, with subtly rounded outer corners introduced in the Windows 11 refresh. No gradients, shadows, or perspective remain — the mark is deliberately two-dimensional, aligning with Microsoft's Fluent Design language and the broader industry shift toward flat, scalable iconography. The uniform stroke weight between the outer frame and the crossbars ensures the mark holds its shape down to 16 × 16 pixels, where it functions as a favicon and taskbar icon. The four panes serve a dual purpose: they literalise the product name while suggesting multitasking, the core promise of a windowing operating system. In the competitive set (macOS's bitten apple, Linux's penguin/Tux, Chrome's colourful pinwheel), Windows chooses abstraction over character, relying on extreme simplicity and a single corporate hue for instant recognition.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #0078D4 (Wizard Blue) is Microsoft's primary brand blue, used consistently across Azure, Office, and Edge. In the OS category, where macOS uses monochrome chrome and Chrome OS leans on a multi-colour palette, a single saturated blue signals trust, enterprise reliability, and platform cohesion. The hue sits at 210° on the colour wheel — cool enough to feel technical, bright enough to remain legible on both light and dark mode backgrounds without modification.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Windows logo, regardless of color or industry.
Brand web palette
Colors Windows uses across its website — the broader brand system around the logo.
About Windows
Windows is a leading brand in the world of operating systems, offering users a powerful and intuitive experience. With Windows 11, users can discover a range of new features designed to enhance their productivity and optimize their daily activities. Whether you're a gamer, student, business owner, or managing your household, Windows 11 is built to help you get things done efficiently. From photo and movie editing to PC gaming and syncing your smartphone to your computer, Windows provides a versatile platform for all your needs. Additionally, Windows 11 offers enhanced security features to keep your data safe. With an extensive range of apps and services, including Microsoft 365, Outlook, OneDrive, and more, Windows ensures a seamless and streamlined user experience. Upgrade to Windows 11 or explore a selection of new PCs to enjoy the best Windows yet. Discover the power of Windows and make your everyday tasks easier
Questions about the Windows logo
Why did Windows drop the coloured flag logo used from 1992 to 2012?
The red-green-blue-yellow flag carried strong 3D gloss and perspective effects that clashed with the flat, motion-based Metro design language introduced in Windows 8. Microsoft moved to a monochrome window glyph to unify the OS identity with its new tile-based UI and to ensure the mark scaled cleanly to small touch targets.
Does the Windows 11 logo use a different shape than Windows 10?
Yes. Windows 11 introduced slightly rounded outer corners on the square frame to echo the OS's new rounded window chrome, while the internal crossbars remain straight. The blue value (#0078D4) and overall proportions are unchanged.
What color is the Windows logo?
The dominant color of the Windows logo is Wizard Blue (hex #0078D4). The closest Pantone match is 2130 C.
How many colors does the Windows logo have?
The Windows logo uses 1 primary color: #0078D4.
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The Windows logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.