U.S. Census Bureau Logo
The U.S. Census Bureau logo uses 1 primary color. Its dominant color is Dark Serpent (#19361A, closest Pantone 2411 C). U.S. Census Bureau operates in the Government industry.
- Color family
- green
- Industry
- Government
- Brand popularity
- Top 4% of indexed brands
- Website
- census.gov
Design analysis
The U.S. Census Bureau mark combines a geometric symbol with a clean sans-serif wordmark. The symbol is a stylized, eight-pointed star formed by two offset squares rotated 45 degrees, creating a compass-like starburst that suggests data points, coverage, and national reach. The wordmark sets "U.S. Census Bureau" in two stacked lines, using a modern grotesque typeface (close to Public Sans or similar federal-standard fonts) with generous tracking for legibility. The lockup is horizontal, symbol left of text, with consistent clear-space rules. At small sizes the star holds its shape well because the positive/negative balance is robust — no hairline gaps — and the type remains readable down to roughly 18 px height. The system works across digital dashboards, printed reports, and field signage without a separate icon-only variant, which simplifies governance across a decentralized agency.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #19361A is a deep, blue-leaning forest green that signals authority, stability, and trust — core expectations for a statistical agency — while avoiding the default navy used by many federal entities. The darkness ensures AAA contrast on white backgrounds and passes color-blind safety checks. A single-color application (white knockout on dark surfaces) is built into the guidelines, so the mark never relies on gradients or secondary hues to function.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the U.S. Census Bureau logo, regardless of color or industry.
Brand web palette
Colors U.S. Census Bureau uses across its website — the broader brand system around the logo.
About U.S. Census Bureau
The U. S. Census Bureau is the official source of quality data about the people and economy of the United States. With a mission to provide the best mix of timeliness, relevancy, quality, and cost for the data they collect, the Census Bureau offers a wide range of products and services. Their website, census. gov, is a comprehensive resource for researchers, educators, survey respondents, and the general public. On census. gov, you can access demographic, economic, and population data through interactive visualizations and tutorials. They also offer various surveys and programs that provide periodic and comprehensive statistics about the nation. This data is critical for government programs, policies, and decision-making. The Census Bureau is continually modernizing its statistical infrastructure, leveraging 21st-century technology and data science. They are committed to advancing equity with data and ensuring accurate portrayals of America, including underserved communities. With a focus on trust and safety, the Census Bureau fights against misinformation and disinformation while protecting data and privacy according to their policies. They also provide business opportunities for vendors, including small businesses. In summary, the U. S. Census Bureau is a trusted government organization that provides essential and reliable data to support evidence-based decision-making and understanding the nation's people and economy
Questions about the U.S. Census Bureau logo
Has the Census Bureau logo changed recently?
The current mark was introduced as part of a 2019 visual-identity refresh led by the agency's Office of Public Information. It replaced a previous seal-style emblem with the simpler star-and-wordmark system to improve digital legibility and unify sub-brand identities across surveys.
Can the logo be used in other colors?
Official guidelines permit only three treatments: the primary #19361A on white, white on #19361A, and black on white for single-color print runs. No departmental color variations or gradient effects are authorized.
What color is the U.S. Census Bureau logo?
The dominant color of the U.S. Census Bureau logo is Dark Serpent (hex #19361A). The closest Pantone match is 2411 C.
How many colors does the U.S. Census Bureau logo have?
The U.S. Census Bureau logo uses 1 primary color: #19361A.
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The U.S. Census Bureau logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.