FTC Logo
The FTC logo uses 1 primary color. Its dominant color is Brilliance (#FFFFFF, closest Pantone 9345 C). FTC operates in the Government industry.
- Color family
- white
- Industry
- Government
- Brand popularity
- Top 4% of indexed brands
- Website
- ftc.gov
Design analysis
The FTC mark is a government agency seal built around the American bald eagle, a near-universal symbol across U.S. federal identities. The composition centers a stylized eagle with wings displayed, clutching an olive branch and arrows — the classic great seal iconography — enclosed within a circular border that carries the agency name and founding statute reference. Unlike the ornate Treasury or Justice seals, the FTC version reduces feather detail to clean, geometric strokes, making the bird readable as a single solid shape. This simplification is deliberate: the mark must function at favicon size on ftc.gov, on consumer alert PDFs, and embossed on official correspondence. The circular lockup ensures it sits comfortably beside other agency seals in interagency headers without visual hierarchy conflicts. At very small sizes the talons and shield stripes merge, but the eagle silhouette and ring text remain distinct, meeting the practical threshold for a federal identifier.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette shows white (#FFFFFF) as the dominant extracted value, reflecting the logo's standard application as a navy-blue eagle on a white field — the reverse of many federal seals that default to gold on blue. This light-ground approach prioritizes legibility on the FTC's digital-first consumer site, where the mark sits atop white pages and mobile screens. Navy conveys statutory authority without the visual weight of black, while the white counter-space keeps the intricate eagle readable at 16 px. The restraint aligns with the agency's consumer-protection mission: approachable, transparent, and absent of ornamental gold that might signal exclusivity.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the FTC logo, regardless of color or industry.
Brand web palette
Colors FTC uses across its website — the broader brand system around the logo.
About FTC
The official website of the Federal Trade Commission, protecting America’s consumers for over 100 years.
Questions about the FTC logo
Has the FTC logo changed since the agency was founded in 1914?
Yes. The original 1915 seal was a detailed engraving typical of the era. A major simplification occurred in the 1990s to improve digital reproduction, flattening the eagle to a single-weight line drawing and standardizing the navy-blue-on-white palette used today.
Why does the FTC use an eagle when other consumer agencies don't?
The eagle derives from the Great Seal of the United States, signaling the FTC's status as an independent federal commission with statutory enforcement power. Agencies like the CFPB or CPSC use abstract wordmarks because they were created later under different branding guidelines.
What color is the FTC logo?
The dominant color of the FTC logo is Brilliance (hex #FFFFFF). The closest Pantone match is 9345 C.
How many colors does the FTC logo have?
The FTC logo uses 1 primary color: #FFFFFF.
More white logos see all →
More Government logos see all →
The FTC logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.