Trello Logo
The Trello logo uses 2 primary colors. Its dominant color is Mediaeval Blue (#293856, closest Pantone 4145 C). Trello operates in the Programming & Developer Software industry.
- Color family
- blue
- Industry
- Programming & Developer Software
- Brand popularity
- Top 4% of indexed brands
- Website
- trello.com
Design analysis
Trello's primary mark is a geometric symbol: a square with rounded corners containing a white negative-space "T" that doubles as a checkmark. The vertical stroke of the T extends to the top edge, while the horizontal bar sits at the midpoint, creating a balanced, symmetrical form. This construction makes the mark highly legible at favicon sizes (16×16 px) because the positive/negative relationship is binary — no fine lines, gradients, or thin counters to lose fidelity. In the project-management software category, where competitors often use abstract arrows, hexagons, or layered cards, the T-checkmark hybrid is distinctive: it signals both the brand initial and the core user action (completing a card) in a single glyph. The accompanying wordmark uses a clean, medium-weight sans-serif (customized from a geometric grotesque) with consistent stroke width that mirrors the symbol's corner radius, ensuring visual harmony when locked up horizontally or stacked.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — #293856 (deep navy) and #0052CC (bright blue) — anchors the brand in trustworthy, productivity-focused blues while avoiding the lighter, friendlier teals common in consumer apps. The navy dominates, giving the mark gravitas on white dashboards and dark-mode interfaces alike; the brighter blue appears in UI accents and the "T" highlight state, providing accessible contrast (WCAG AA on white) without expanding the brand's color vocabulary.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Trello logo, regardless of color or industry.
Brand web palette
Colors Trello uses across its website — the broader brand system around the logo.
About Trello
Trello is a versatile brand that offers a range of products and services to help teams effectively manage their projects and workloads. With Trello Timeline View, teams can easily create a visual timeline for their work and upcoming milestones. This feature provides a comprehensive overview of project progress and allows users to track tasks, deadlines, and resources in a visual layout. Trello also offers various views that enable teams to explore their projects from different angles, making it easier to stay organized and efficient. The brand's automation feature, Butler, automates tasks and workflows, streamlining processes and saving time. Power-Ups allow teams to integrate their favorite tools with Trello, enhancing collaboration and productivity. To further boost productivity, Trello provides easy-to-use templates from industry leaders and the Trello community, ensuring teams have a blueprint for success. With Trello's integrations, teams can find and use apps they are already familiar with or discover new tools to get work done efficiently. No matter the project, workflow, or type of team, Trello simplifies work management and keeps things organized. Teams can simply sign up, create a board, and get started on their journey towards increased productivity. Trello is designed to cater to the needs of various teams, including marketing, product management, engineering, design, startups, and remote teams. Whether you need to track progress, create a resource hub, or manage projects, Trello has the tools and features to help you succeed. The brand offers different plans, including Standard, Premium, Enterprise, and a Free plan to cater to the diverse needs of teams. Their flexible pricing model ensures that you only pay for what you need. To support users, Trello provides a range of resources, including guides, webinars, and customer stories to help teams make the most of their platform. Developers also have the opportunity to deliver innovative solutions to Trello
Questions about the Trello logo
Has Trello's logo changed since launch?
The core T-checkmark symbol has remained visually consistent since 2011, with only minor optical refinements to corner radius and stroke alignment. A simplified single-color version was introduced for monochrome contexts, but the two-tone blue mark remains the primary brand asset.
Why does the logo use a checkmark inside the T?
The checkmark represents the fundamental Trello action — moving a card to "Done." Merging it with the brand initial creates a mnemonic link between the product name and its core workflow, reinforcing brand recall every time a user completes a task.
What color is the Trello logo?
The dominant color of the Trello logo is Mediaeval Blue (hex #293856). The closest Pantone match is 4145 C.
How many colors does the Trello logo have?
The Trello logo uses 2 primary colors: #293856, #0052CC.
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The Trello logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.