TechCrunch Logo
The TechCrunch logo uses 2 primary colors. Its dominant color is Armour Wash (#000000, closest Pantone Black 6 C). TechCrunch operates in the Computers Electronics & Technology industry.
- Color family
- black
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 2% of indexed brands
- Website
- techcrunch.com
Design analysis
The TechCrunch logo is a custom wordmark set in a bold, slightly condensed sans-serif typeface. The letterforms feature distinctive geometric details — most notably the flat-topped 'T' with its extended crossbar, the open aperture of the 'e', and the squared-off 'C' that mirrors the 'T'’s horizontal terminals. The camelCase styling (capital T, capital C) creates a natural visual break without spacing, reinforcing the compound name while maintaining a single cohesive unit. As a pure typographic mark, it scales cleanly to favicon size and reproduces reliably across print, video overlays, and dark-mode interfaces. In the crowded tech-media landscape, it avoids the abstract-symbol trend (cf. The Verge’s triangle, Wired’s brackets) and instead leans on typographic authority, signaling editorial rigor over brand playfulness.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — essentially pure black (#000000) with trace #303030 anti-aliasing — is a deliberate neutrality play. In a sector where competitors use saturated accent colors (Engadget blue, Ars Technica orange, VentureBeat red), an all-black mark refuses chromatic signaling and instead claims gravitas, timelessness, and format-agnostic versatility. It renders identically on newsprint, OLED screens, and conference badges without color-shift risk.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the TechCrunch logo, regardless of color or industry.
Brand web palette
Colors TechCrunch uses across its website — the broader brand system around the logo.
About TechCrunch
TechCrunch is a renowned brand that provides comprehensive reporting on the business of technology, startups, venture capital funding, and the dynamic landscape of Silicon Valley. With a strong focus on innovation and industry developments, TechCrunch offers a wealth of information and insights for professionals, enthusiasts, and experts in the tech world. TechCrunch keeps its audience abreast of the latest news and trends in the startup and technology sectors. Whether it's breakthrough products, game-changing services, or disruptive ideas, TechCrunch delivers engaging content that appeals to tech-savvy individuals seeking to stay ahead of the curve. In addition to its informative articles and news coverage, TechCrunch also offers exclusive content such as in-depth interviews, thought-provoking analysis, and expert opinions. With its finger on the pulse of the tech industry, TechCrunch ensures its readers are well-informed about the latest advancements, trends, and opportunities in the ever-evolving tech landscape. From startups to venture capital funding, TechCrunch provides a platform that drives innovation, fosters entrepreneurship, and empowers tech enthusiasts worldwide. Stay tuned to TechCrunch for unrivaled coverage of the exciting and rapidly changing world of technology
Questions about the TechCrunch logo
Why does TechCrunch use camelCase in its logo?
The camelCase styling (TechCrunch) visually separates the two syllables without a space, turning a compound word into a single proprietary wordmark. It also echoes developer naming conventions, subtly reinforcing the brand’s technical audience.
Has the logo always been all-black?
Since its 2011 redesign by the firm Manual, the primary logo has been a black wordmark. Earlier versions (2005–2011) used a green accent color, but the shift to monochrome aligned with the site’s move toward a more serious, business-focused editorial tone.
What color is the TechCrunch logo?
The dominant color of the TechCrunch logo is Armour Wash (hex #000000). The closest Pantone match is Black 6 C.
How many colors does the TechCrunch logo have?
The TechCrunch logo uses 2 primary colors: #000000, #303030.
More black logos see all →
More Computers Electronics & Technology logos see all →
The TechCrunch logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.