Sprinklr Logo
The Sprinklr logo uses 2 primary colors. Its dominant color is Accursed Black (#0B0B0B, closest Pantone Black 6 C). Sprinklr operates in the Programming & Developer Software industry.
- Color family
- black
- Industry
- Programming & Developer Software
- Brand popularity
- Top 4% of indexed brands
- Website
- sprinklr.com
Design analysis
The mark is a wordmark (logotype) set in a clean, geometric sans-serif typeface rendered in near-black. The two measured values (#0B0B0B and #343434) indicate a primary near-black with a slightly lighter dark gray, likely from anti-aliasing or a subtle depth layer. At small sizes the high-contrast monochrome wordmark remains legible down to favicon scale, a practical strength for a SaaS platform that appears in crowded browser tabs and co-branded dashboards. In the social-media-management category, competitors such as Hootsuite, Sprout Social, and Buffer pair wordmarks with saturated icon marks; a standalone dark logotype reads as enterprise-grade and platform-neutral but lacks distinctiveness without its companion symbol — the orange-red gradient "sprinkle" droplet that sits beside the type in full-brand applications. Tight, even letter-spacing and uniform stroke weight give the logotype a technical, systems-oriented tone appropriate for B2B software.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — #0B0B0B (near-black) and #343434 (dark charcoal) — is effectively monochrome. In an industry where most brands lean on saturated accent hues (blues, oranges, greens) to signal energy and approachability, a black/gray-only wordmark projects seriousness, neutrality, and white-label readiness. It recedes cleanly behind client content in embedded dashboards. The absence of hue in the data suggests this capture isolates the wordmark; the full brand system pairs it with a vibrant orange-red gradient icon that supplies the primary brand color and emotional warmth.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Sprinklr logo, regardless of color or industry.
Brand web palette
Colors Sprinklr uses across its website — the broader brand system around the logo.
About Sprinklr
Sprinklr, a multinational software company, has its headquarters in Tokyo, Japan. Founded in 2009 by Ragy Thomas, the company offers a comprehensive social media management platform designed to help businesses enhance their social presence and engage with customers effectively across various digital channels. Sprinklr's main products and services are centered around its Social Experience Core, which integrates listening, publishing, and engagement capabilities. The platform enables brands to monitor social media conversations, manage content, and deliver personalized responses to customers. Additionally, Sprinklr offers modules for advertising, social media analytics, content marketing, customer care, and audience management, providing a comprehensive solution for all social media management needs. On a global scale, Sprinklr has an extensive presence, catering to the needs of clients in over 150 countries. The company has established notable partnerships and collaborations, including strategic alliances with major social media platforms like Facebook, Instagram, Twitter, LinkedIn, and Snapchat. This allows Sprinklr to provide businesses with advanced insights and capabilities specific to these platforms. In terms of market position, Sprinklr is recognized as one of the leading players in the social media management industry. With a broad range of capabilities and a global footprint, the company has attracted numerous high-profile clients from various industries, including Microsoft, McDonald's, Nike, Samsung, and more. Throughout its history, Sprinklr has achieved significant milestones. Notably, the company has received several accolades, including being named a Leader in The Forrester Wave™: Social Suites, Q4 2019. Additionally, Sprinklr has continually enhanced its product lineup by integrating new features and functionalities to meet the evolving needs of its clients. As of the latest available information, Sprinklr continues to innovate and expand its offering
Questions about the Sprinklr logo
Why does the Sprinklr logo appear to be only black and gray?
The measured colors reflect the wordmark in isolation. Sprinklr's full brand identity pairs this dark logotype with a distinctive orange-red gradient "sprinkle" droplet icon that provides the primary brand color and visual recognition.
Has the Sprinklr logo changed since the company was founded?
The core wordmark has remained largely consistent since the early years, though the accompanying icon evolved from a more literal sprinkle illustration to the current abstract gradient droplet, and the typeface has been refined for better digital legibility across platforms.
What color is the Sprinklr logo?
The dominant color of the Sprinklr logo is Accursed Black (hex #0B0B0B). The closest Pantone match is Black 6 C.
How many colors does the Sprinklr logo have?
The Sprinklr logo uses 2 primary colors: #0B0B0B, #343434.
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The Sprinklr logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.