Speedtest Logo
The Speedtest logo uses 1 primary color. Its dominant color is Armour Wash (#000000, closest Pantone Black 6 C). Speedtest operates in the Telecommunications industry.
- Color family
- black
- Industry
- Telecommunications
- Brand popularity
- Top 22% of indexed brands
- Website
- speedtest.net
Design analysis
The Speedtest mark is a combination logo: a geometric icon paired with a lowercase wordmark. The icon is a minimalist speedometer — a three-quarter circle with a single tick at the twelve o'clock position and a solid triangular needle pointing clockwise to the right. Built from uniform stroke weights and perfect radii, the symbol reads clearly at favicon size (16×16 px) because the needle direction and circular outline remain distinct even when the tick disappears. The wordmark uses a rounded, geometric sans-serif (close to Nunito or Varela Round) with consistent stroke width, open apertures, and a slight forward lean in the 't' crossbars that reinforces motion. Lockup spacing is generous; the icon sits left of the text with a gap equal to the icon's stroke width, preventing visual crowding in horizontal layouts. This construction follows telecom industry conventions — circular gauges signal bandwidth measurement — but strips away gradients, shadows, and 3D effects that date competitor marks.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The palette is effectively monochrome: #000000 on white. Black conveys technical precision and neutrality — critical for a tool that positions itself as an unbiased arbiter of network performance. It also ensures maximum contrast across the dozens of third-party sites, router interfaces, and ISP dashboards where the logo appears as a co-branded trust badge, and it reproduces cleanly in single-color print, fax, or low-res embedded screens without color-shift risk.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Speedtest logo, regardless of color or industry.
Brand web palette
Colors Speedtest uses across its website — the broader brand system around the logo.
About Speedtest
Speedtest is the leading brand for measuring internet performance worldwide. With billions of active users, they provide independent insights into the speed and quality of both mobile and fixed broadband connections. Since their founding in 2006, Speedtest has conducted over 45 billion tests, making them the trusted source for network performance analysis. Their commitment to transparency drives them to offer accurate and reliable data to help improve and enhance internet connectivity for everyone. Speedtest offers a range of apps and services across multiple platforms, including iOS, Android, macOS, Windows, Google Chrome, and Apple TV. Users can assess the speed of their individual connections with the Speedtest application. Additionally, Speedtest publishes analysis on global markets and trends, providing valuable insights to ISPs, carriers, businesses, universities, and government agencies. Connect with Speedtest on Twitter or Facebook to stay updated on the latest advancements in internet performance and connectivity
Questions about the Speedtest logo
Why does the Speedtest logo use a speedometer instead of a signal icon?
A speedometer directly communicates throughput measurement — the core service — whereas signal bars imply coverage or strength. The gauge metaphor has become shorthand for bandwidth testing across the industry, making it instantly legible to non-technical users.
Has the Speedtest logo changed since Ookla acquired it?
The core speedometer icon has remained visually consistent since the 2006 launch; only minor optical adjustments to stroke weight and wordmark letter-spacing have been applied to improve legibility at smaller digital sizes.
What color is the Speedtest logo?
The dominant color of the Speedtest logo is Armour Wash (hex #000000). The closest Pantone match is Black 6 C.
How many colors does the Speedtest logo have?
The Speedtest logo uses 1 primary color: #000000.
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The Speedtest logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.