RTB House Logo
The RTB House logo uses 2 primary colors. Its dominant color is Opulent Mauve (#442444, closest Pantone 262 C). RTB House operates in the Computers Electronics & Technology industry.
- Color family
- pink
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 20% of indexed brands
- Website
- rtbhouse.com
Design analysis
The RTB House logo appears to be a wordmark-led identity built around a custom typographic treatment of the company name. The deep purple primary colour (#442444) anchors the mark with weight and sophistication, while the red accent (#EC4434) likely highlights a specific character or glyph — a common technique in ad-tech branding to signal algorithmic precision or real-time speed. The letterforms look geometric and contemporary, favouring closed counters and uniform stroke widths that hold up well in digital environments. At small sizes — such as favicon or mobile app icon — the mark relies on the strong colour contrast and distinctive letter shapes rather than fine detail, which is practical for a business that lives almost entirely on screens. In the crowded programmatic advertising space, where many competitors default to safe blues and gradients, the purple-red combination creates immediate differentiation without sacrificing corporate credibility.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — Opulent Mauve (#442444) and a vivid red (#EC4434) — breaks from the dominant blue-green spectrum of ad-tech and martech. Purple signals AI depth, data richness, and premium positioning, aligning with RTB House's deep-learning narrative. The red injects urgency and performance energy, echoing the real-time bidding mechanic. Together they communicate both intelligence and speed, the two purchase drivers in this category.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the RTB House logo, regardless of color or industry.
Brand web palette
Colors RTB House uses across its website — the broader brand system around the logo.
About RTB House
RTB House is a global company specializing in providing personalized and data-driven marketing solutions for online advertisers. The company was founded in Poland in 2012 by Robert Dyczkowski, Daniel Surmacz, and Bartłomiej Romański. Since its establishment, RTB House has experienced rapid growth, expanding its operations to multiple countries around the world. Headquartered in Warsaw, Poland, RTB House operates from modern offices equipped with state-of-the-art technology. Poland serves as the company's main hub, facilitating its global operations, innovation, and research and development activities. Additionally, RTB House has offices in over 30 countries, including the United States, Brazil, Japan, India, Australia, and multiple European countries. RTB House primarily offers two main products: RTB (Real-Time Bidding) ads and AI (Artificial Intelligence) algorithms. Real-Time Bidding is an effective advertising method that enables marketers to target specific online users with personalized ads based on their browsing behavior, interests, and demographics. RTB House's AI algorithms optimize campaigns using deep learning technology, ensuring maximum efficiency and return on investment for advertisers. The company has formed notable partnerships and collaborations in the industry. RTB House has joined hands with leading technology platforms such as Google Marketing Platform, Adobe Advertising Cloud, and Criteo, integrating its AI-driven solutions with their advertising offerings. These partnerships further enhance RTB House's position as a global player in the digital advertising landscape. In terms of market position, RTB House is one of the fastest-growing companies in the digital advertising sector. Its innovative AI technology, combined with its strong global presence and strategic partnerships, has enabled the company to gain a competitive edge. With a focus on data-driven personalized marketing, RTB House has secured a significant market share and has establish
Questions about the RTB House logo
What does the red accent in the RTB House logo represent?
The red accent (#EC4434) is not officially explained by the company, but in context it likely emphasises the real-time bidding engine or the AI optimisation layer — both core to the product. It functions as a visual shorthand for speed and performance in a sector where latency equals revenue.
Has RTB House changed its logo since founding in 2012?
Public records show at least one notable refresh, moving from an earlier lowercase logotype with a speech-bubble motif to the current tighter, uppercase wordmark with the purple-red palette. The shift coincided with the company's pivot toward deep-learning positioning and global enterprise sales.
What color is the RTB House logo?
The dominant color of the RTB House logo is Opulent Mauve (hex #442444). The closest Pantone match is 262 C.
How many colors does the RTB House logo have?
The RTB House logo uses 2 primary colors: #442444, #EC4434.
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The RTB House logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.