Ring Logo
The Ring logo uses 1 primary color. Its dominant color is Squid’s Ink (#000F30, closest Pantone 282 C). Ring operates in the Computer Security industry.
- Color family
- blue
- Industry
- Computer Security
- Brand popularity
- Top 2% of indexed brands
- Website
- ring.com
Design analysis
The Ring logo is a lowercase wordmark set in a custom geometric sans-serif. The letterforms are built on consistent stroke widths and rounded terminals, giving the mark a friendly, approachable tone that contrasts with the severity of the security category. The most distinctive gesture is the dot of the "i" — a perfect circle that sits slightly above the x-height, echoing the brand name and the circular lens of a video doorbell. The "g" uses a single-story form with an open counter, reinforcing the circular vocabulary without adding a second graphic element. This restraint keeps the mark legible at the tiny sizes required for app icons, device bezels, and favicon use. The tight, even letter-spacing ensures the word reads as a single unit rather than discrete characters, which aids recognition when the mark appears alongside partner logos on retail packaging or in smart-home ecosystem badges.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #000F30 is a deep navy that reads as black in most lighting but carries a cool blue undertone on screen. In the security category, where competitors often use pure black, electric blue, or high-contrast red/white, this near-black navy signals authority and night-vision capability without the aggression of true black or the tech-cliché of bright cyan. It also reproduces cleanly in single-color embossing on hardware and in monochrome notification badges.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Ring logo, regardless of color or industry.
Brand web palette
Colors Ring uses across its website — the broader brand system around the logo.
About Ring
Ring is a brand that specializes in smart security solutions for your home. With Ring Doorbells, Cameras, and Security Systems, you can create a comprehensive security setup both inside and outside your house. These innovative devices allow you to monitor your property from anywhere using your smartphone. The Ring Video Doorbell, in particular, has revolutionized home security. It was born out of the inventor's desire to reinvent the traditional doorbell, making it not only convenient but also safer. This device acts like caller ID for your front door, enabling you to safely and remotely answer the door from anywhere. Ring's mission is to help make neighborhoods safer by creating products that protect what matters most at home and facilitate connections with your neighbors. By empowering communities, Ring believes that neighborhoods can become safer and stronger. Whether you're a homeowner, pet owner, or professional installer, Ring offers a range of products and services to meet your security needs. From customer support and press inquiries to partnerships and retail distribution, Ring has a comprehensive network to ensure you have the support you need. Choose Ring to secure your home and enjoy the peace of mind that comes with enhanced security
Questions about the Ring logo
Why does Ring use a lowercase wordmark instead of an icon?
A lowercase wordmark scales more legibly across the brand’s many touchpoints — app icons, device bezels, yard signs, and TV ads — while the circular "i" dot provides the iconic shorthand an abstract symbol would otherwise supply.
Has the Ring logo changed since Amazon acquired the company?
The core wordmark and circular "i" dot have remained consistent since before the 2018 acquisition. Amazon has applied its brand governance (clear space rules, co-branding lockups) but has not redesigned the primary mark itself.
What color is the Ring logo?
The dominant color of the Ring logo is Squid’s Ink (hex #000F30). The closest Pantone match is 282 C.
How many colors does the Ring logo have?
The Ring logo uses 1 primary color: #000F30.
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The Ring logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.