PrestaShop Logo
The PrestaShop logo uses 2 primary colors. Its dominant color is Accursed Black (#0A0A0A, closest Pantone Black 6 C). PrestaShop operates in the Publishing & Printing industry.
- Color family
- black
- Industry
- Publishing & Printing
- Brand popularity
- Top 1% of indexed brands
- Website
- prestashop.com
Design analysis
The PrestaShop mark is a monoline combination symbol fusing a capital "P" with a stylised shopping cart. A single continuous stroke forms the vertical stem, loops into the bowl to create the cart basket, and extends forward to suggest wheels — an elegant visual pun that communicates both the brand initial and its e-commerce purpose in one gesture. The geometry is built on consistent stroke weight and circular arcs, giving it a constructed, almost typographic feel that renders cleanly down to 16 px favicon size. No gradients, shadows, or fine details survive reduction, so the mark remains legible on mobile headers, marketplace badges, and printed receipts alike. In the crowded SaaS/e-commerce platform space, where many competitors default to abstract globes or generic cart icons, the fused letterform creates instant brand ownership without needing a separate wordmark lockup.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — #0A0A0A (near-black) covering 8 % of the mark and #333333 (dark charcoal) at 3 % — is effectively a single-colour black identity. This neutrality is deliberate: it disappears against any merchant's storefront theme, works in single-colour print (thermal receipts, invoices), and meets WCAG contrast on both light and dark backgrounds without adaptation. In an industry where platforms often adopt bright accent colours to signal energy, PrestaShop's restraint signals infrastructure-grade reliability and lets merchants' own branding take visual priority.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the PrestaShop logo, regardless of color or industry.
Brand web palette
Colors PrestaShop uses across its website — the broader brand system around the logo.
About PrestaShop
PrestaShop is a renowned brand that offers a wide range of products and services for online businesses. With PrestaShop, you can easily create and develop your own online store with all the essential features needed for successful online sales. The brand provides various examples of websites that have been created using PrestaShop, showcasing its effectiveness in the e-commerce industry. PrestaShop offers a marketplace with thousands of modules and themes, allowing you to customize your store according to your preferences and needs. Their suite of modules, known as PrestaShop Essentials, helps you sell more efficiently by providing tools for checkout, marketing, social media integration, automation, metrics, and more. Additionally, PrestaShop offers shipping solutions that enhance your shipment experience, financing options to support your online business growth, and hosting services ranging from simple hosting to complete outsourcing. Their dedicated technical teams are ready to assist you, ensuring seamless operation of your site. For those looking to enhance their e-commerce skills, PrestaShop Academy provides e-learning courses. Their Help Center offers complete and informative guides, catering to users of all levels. The brand also emphasizes their active community, providing a forum where users can get answers to their questions and stay updated with upcoming events. Furthermore, PrestaShop prioritizes the protection of personal data. They have created a comprehensive personal data protection policy to ensure transparency in the collection, use, and storage of user data. As the data controller, PrestaShop attaches great importance to complying with the General Data Protection Regulation (GDPR) and the Informatique et Libertés law. Overall, PrestaShop is a reliable brand that offers comprehensive e-commerce solutions, personalized support, and a strong focus on data protection. Whether you are a beginner or a seasoned entrepreneur, PrestaShop has the tools and
Questions about the PrestaShop logo
What does the PrestaShop logo symbol represent?
The mark merges a capital "P" with a shopping cart: the bowl of the P becomes the cart basket and the extended stroke suggests wheels, conveying both the brand initial and its e-commerce function in one continuous line.
Has the PrestaShop logo changed significantly over time?
The core fused P-cart concept has remained stable since the platform's early years; updates have been limited to optical refinements — stroke-weight harmonisation, corner-radius alignment, and the shift to a strict single-colour black implementation for cross-channel consistency.
What color is the PrestaShop logo?
The dominant color of the PrestaShop logo is Accursed Black (hex #0A0A0A). The closest Pantone match is Black 6 C.
How many colors does the PrestaShop logo have?
The PrestaShop logo uses 2 primary colors: #0A0A0A, #333333.
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The PrestaShop logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.