Outbrain Logo
The Outbrain logo uses 1 primary color. Its dominant color is Honey Teriyaki (#EE6513, closest Pantone 6019 C). Outbrain operates in the Programming & Developer Software industry.
- Color family
- orange
- Industry
- Programming & Developer Software
- Brand popularity
- Top 4% of indexed brands
- Website
- outbrain.com
Design analysis
Outbrain uses a combination mark pairing a lowercase wordmark with a distinctive symbol: a solid orange circle containing a white right-pointing triangle, resembling a universal play button. The wordmark is set in a rounded, geometric sans-serif with uniform stroke width and open apertures, giving it a friendly, approachable tone that contrasts with the more corporate blues common in ad-tech. The symbol is constructed on a perfect circle, making it highly scalable — it remains legible as a 16×16 px favicon or app icon without the wordmark. The triangle is centered optically rather than mathematically, weighted slightly toward the visual center so it feels balanced at any size. This dual-system works because the symbol carries the brand's core metaphor (discovery, play, forward motion) while the wordmark handles readability in contexts where the symbol alone would be ambiguous.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single-brand orange (#EE6513) is a deliberate differentiator in an industry dominated by blue, teal, and purple palettes. Orange signals energy, creativity, and the "open web" ethos Outbrain promotes, while its high saturation ensures the mark pops against the white backgrounds of publisher pages where the widget lives. Using one hue across symbol and text creates instant unity; no secondary colors are needed because the mark rarely sits on branded surfaces — it lives inside other people's UI.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Outbrain logo, regardless of color or industry.
Brand web palette
Colors Outbrain uses across its website — the broader brand system around the logo.
About Outbrain
Outbrain is a leading technology company that powers the discovery feeds on your favorite media platforms. As the go-to recommendation platform, Outbrain offers a range of products and services to help advertisers, media owners, and publishers reach their target audiences effectively. For advertisers, Outbrain provides native advertising and contextual advertising solutions, allowing them to connect with consumers who are actively discovering content on the open web. With Outbrain, advertisers can benefit from a wide network of over 55 countries and the trust of the world's top media owners and advertisers. Media owners can rely on Outbrain for the essential building blocks to run a successful digital media business. Outbrain offers tools and resources to optimize and monetize their content, attracting engaged audiences and driving revenue growth. Outbrain's Smartfeed feed transforms visitors into highly engaged audiences by leveraging the preferred discovery feed of the open web. With a vast range of resources, including case studies, guides, and an informative blog, Outbrain supports advertisers, media owners, and publishers in their advertising and content strategies. Join Outbrain today to unlock the potential of the open web and connect with your target audience effectively and efficiently
Questions about the Outbrain logo
Why does the Outbrain logo look like a play button?
The circle-with-triangle symbol directly references the universal play icon, reinforcing Outbrain's role as a content discovery engine — users "press play" on recommended articles and videos across the open web.
Has the Outbrain logo changed much over time?
The current mark has been stable since a 2016 refinement that simplified the symbol to a flat orange circle and cleaned up the wordmark; earlier versions used a 3D glossy sphere and a mixed-case logotype.
What color is the Outbrain logo?
The dominant color of the Outbrain logo is Honey Teriyaki (hex #EE6513). The closest Pantone match is 6019 C.
How many colors does the Outbrain logo have?
The Outbrain logo uses 1 primary color: #EE6513.
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The Outbrain logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.