Notion Logo
The Notion logo uses 1 primary color. Its dominant color is Brilliance (#FFFFFF, closest Pantone 9345 C). Notion operates in the Computers Electronics & Technology industry.
- Color family
- white
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 4% of indexed brands
- Website
- notion.so
Design analysis
Notion's logo is a pure wordmark set in a custom geometric sans-serif, rendered entirely in lowercase. The letterforms are built on a consistent stroke width with near-monoline construction, giving the mark a calm, engineered neutrality. The two 'o' glyphs are perfect circles — a quiet signature that repeats at both ends of the name — while the 't' and 'i' share identical vertical stems, reinforcing rhythm. There is no accompanying symbol, icon, or ligature; the brand relies entirely on the typographic gesture. This restraint serves the product well: at favicon size the double-circle 'o' pair remains legible, and the mark reproduces cleanly across light, dark, and colored backgrounds without a lockup system to manage. In a category crowded with abstract cubes, sparkles, and folded-paper metaphors, Notion's decision to lead with type alone signals confidence in the product's own recognition.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette shows only #FFFFFF (Brilliance) at 5.6% coverage, confirming the mark is designed as white knockout on dark surfaces — typically Notion's signature charcoal (#2F3437) or black. This inversion-first approach mirrors the product's dark-mode default and reinforces the 'blank page' metaphor central to the brand. White-on-dark is standard for developer-facing tools (Linear, Vercel, GitHub), but Notion extends it to consumer surfaces, making the logo feel like a cursor waiting on a fresh canvas rather than a stamp applied afterward.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Notion logo, regardless of color or industry.
Brand web palette
Colors Notion uses across its website — the broader brand system around the logo.
About Notion
Notion is an all-in-one workspace that aims to blend your workflow by providing a range of useful tools and services. This brand has a compelling story that revolves around the future of work and the evolution of tools. They believe that the way we work has greatly changed since the Industrial Revolution, and they strive to create a workspace that accommodates these changes. Notion offers a variety of products and services to cater to different needs. Their product range includes Product Wikis, Projects, and Docs, all designed to centralize your knowledge and make collaboration easier. They also offer an integrated AI assistant called Notion AI, which provides powerful assistance in your work. Notion understands that every team is unique, which is why they provide template galleries and setups to help teams get started. They showcase customer stories that highlight how various teams utilize Notion in their work. Furthermore, Notion allows you to connect your existing tools to their platform, creating a seamless workflow experience. Whether you're a small business, an enterprise, or an individual, Notion has solutions to meet your needs. They cater to different team functions such as design, engineering, and product management. Notion is also well-suited for remote work, education, and nonprofits. Notion's resources include a blog, guides, tutorials, webinars, and a help center to support users in utilizing their platform. For developers, they provide API documentation and a thriving community to connect with consultants. Notion offers a range of pricing plans, and they even provide a free option for individuals. If you're interested in exploring the capabilities of Notion, you can request a demo and easily log in to get started. Join the Notion community and experience a smarter and more efficient way of working
Questions about the Notion logo
What font does Notion use for its logo?
The logo uses a custom-drawn geometric sans-serif created specifically for Notion; it is not a licensed retail font. The letterforms share DNA with typefaces like Circular or Product Sans but feature unique proportions — notably the perfectly circular 'o' and the squared-off 't' terminal — that are proprietary to the brand.
Does Notion have a separate icon or symbol logo?
No. Notion does not maintain a distinct symbol, monogram, or 'N' icon for app icons or favicons. The product uses the full wordmark (or the double-'o' pair at very small sizes) as its sole identifier across all touchpoints, including the macOS/iOS app icon which renders the white wordmark on a solid charcoal square.
What color is the Notion logo?
The dominant color of the Notion logo is Brilliance (hex #FFFFFF). The closest Pantone match is 9345 C.
How many colors does the Notion logo have?
The Notion logo uses 1 primary color: #FFFFFF.
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The Notion logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.