Marktplaats Logo: Colors, Hex Codes & Design Analysis

Design analysis

The Marktplaats logo is a lowercase wordmark set in a custom geometric sans-serif typeface. The letterforms display consistent stroke weight, open apertures, and a distinctive connection between the 'k' and 't' where the 'k's diagonal leg flows into the 't's crossbar — a subtle ligature that creates visual rhythm without sacrificing legibility. The 'a' uses a single-storey form, reinforcing the friendly, approachable tone. As a pure typographic mark with no accompanying symbol, it relies entirely on lettershape character and colour for recognition. This construction scales exceptionally well: the absence of fine details, thin serifs, or complex interlocking shapes means the mark remains legible down to favicon size (16×16 px) and reproduces cleanly in single-colour applications such as app icons, print ads, and monochrome watermarks. In the classifieds sector, where competitors often combine a symbol with type (eBay's coloured bars, Vinted's chat bubble, Facebook Marketplace's storefront), the wordmark-only approach is a deliberate differentiation that puts the brand name front and centre — critical for a platform whose name is also its primary search keyword.

Single-colour orange wordmark with no symbolConnected 'k-t' ligature creating unique rhythmSingle-storey 'a' and rounded geometric formsConsistent lowercase styling across all touchpoints

Logo colors, measured

Colors extracted from the logo image itself (background removed), with share of the mark each color covers.

Click a chip to copy its hex code.

The measured #EEA566 (Adventure Orange) is the sole brand colour in the mark. In a category dominated by trust-signalling blues (eBay, Facebook, Craigslist) and growth-associated greens (Vinted, Wallapop), orange carves out a distinct emotional territory: energetic, optimistic, and human. It signals a peer-to-peer marketplace that feels lively rather than institutional. The hue is warm enough to pop against both white backgrounds and the dark-mode interfaces increasingly common in mobile apps, while its mid-range lightness ensures sufficient contrast for accessibility compliance without vibrating against text.

Variations & downloads

Color variants generated from the vector source — free to download for identification, editorial and research use.

Primary SVG PNG

White SVG PNG

Black SVG PNG

Visually similar logos

Nearest neighbors in visual embedding space — marks that share shape and structure with the Marktplaats logo, regardless of color or industry.

Brand web palette

Colors Marktplaats uses across its website — the broader brand system around the logo.

About Marktplaats

Marktplaats is the largest classifieds website in the Netherlands, offering a wide range of new and second-hand goods and services. On Marktplaats. nl, you can buy and sell everything from cars, electronics, and household items to clothing, furniture, and even services provided by professionals. With over 7500 new listings added every day, there is always something for everyone. Marktplaats takes pride in making every deal count. They offer buyer protection and provide additional security for shipping groups, ensuring that your transactions are safe and reliable. It's easy to navigate the platform, with features that allow you to search for local sellers and view all the ads on a map. For added visibility, you can make your own ads stand out by opting for the Marktplaats Opvallen package or promoting your business with Marktplaats Pro. Whether you're looking to buy or sell, Marktplaats is the go-to marketplace in the Netherlands. Join the Marktplaats community today and start discovering great deals in your neighborhood

Questions about the Marktplaats logo

What font does Marktplaats use in its logo?

The logo uses a proprietary geometric sans-serif drawn specifically for the brand. It is not a commercially available font; the custom letterforms — particularly the linked 'k-t' and single-storey 'a' — are owned intellectual property of Marktplaats/Adevinta.

Why is the Marktplaats logo orange instead of blue like most marketplaces?

Orange was chosen to differentiate from the sector's default blue trust signals and to convey energy, approachability, and a human-scale trading experience. The colour has been consistent since the brand's early years, making it a primary recognition asset in Dutch digital culture.

What color is the Marktplaats logo?

The dominant color of the Marktplaats logo is Adventure Orange (hex #EEA566). The closest Pantone match is 2017 C.

How many colors does the Marktplaats logo have?

The Marktplaats logo uses 1 primary color: #EEA566.

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The Marktplaats logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.