Kia Logo
The Kia logo uses 1 primary color. Its dominant color is Creeping Death (#05141F, closest Pantone Black 6 C). Kia operates in the Automotive Industry industry.
- Color family
- black
- Industry
- Automotive Industry
- Brand popularity
- Top 1% of indexed brands
- Website
- kia.com
Design analysis
The current Kia logo (2021) is a continuous-stroke wordmark where the three letters K-I-A are joined into a single unbroken line. It functions as a monogram-style logotype: geometric, sans-serif, with sharp angles and no curves. The mark works at small sizes because it is essentially a single path — no thin serifs, no counters to fill in. In the automotive industry where badges often sit on grilles, steering wheels, and key fobs, the simplicity translates well to chrome, embossing, and backlit applications. The lack of an enclosing shape (oval, shield, circle) breaks category convention; most competitors use a container, which makes Kia distinctive but removes a familiar framing device.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #05141F is a near-black navy that reads as premium and technical rather than harsh pure black. In automotive branding, dark neutrals signal engineering credibility and timelessness; they also reproduce consistently across chrome, paint, plastic, and digital screens without the vibration issues of saturated hues. This single-color approach avoids the red/blue/silver triads common among rivals, giving Kia a cleaner, more architecture-led palette that pairs easily with vehicle body colors.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Kia logo, regardless of color or industry.
Brand web palette
Colors Kia uses across its website — the broader brand system around the logo.
About Kia
Kia Motors Corporation, commonly known as Kia, is a South Korean automobile manufacturer headquartered in Seoul. The company traces its roots back to the establishment of Kyungsung Precision Industry in 1944, which later evolved into Kia Motors following various mergers and acquisitions. Kia initially focused on building bicycles, but it gradually expanded into manufacturing motorcycles, trucks, and passenger vehicles. Kia's Global Headquarters, called the Kia Global Headquarters Campus, is situated in Yangjae-dong, Seocho-gu, Seoul. Spanning over 20,000 square meters, the campus features modern facilities dedicated to research and development, design, sales and marketing, and administrative functions. Kia offers a diverse range of products and services, primarily focusing on the production of automobiles. The company manufactures sedans, hatchbacks, SUVs, and electric vehicles. Some of its popular models include the Kia Forte, Optima, Sorento, Sportage, and Soul. In recent years, Kia has also expanded its offerings to include hybrid and plug-in hybrid vehicles. On a global scale, Kia operates in numerous countries and has production facilities in South Korea, the United States, China, Mexico, and Europe. The company has established several noteworthy subsidiaries and joint ventures, including Kia Motors America, Kia Motors Europe, Kia Motors India, and Kia Motors Slovakia. Kia has also formed partnerships with various companies to broaden its market reach and enhance its technological capabilities. Kia has made significant strides in the global automotive market, positioning itself as a strong competitor. In terms of global sales, the company has consistently increased its market share, with a particular emphasis on expanding its presence in emerging markets. Kia faces stiff competition from other major automakers, including Hyundai, Toyota, General Motors, and Volkswagen. Over the years, Kia has achieved several milestones and accolades. In 2016, the company surpa
Questions about the Kia logo
When did Kia change its logo?
The current logo debuted in January 2021 alongside the "Movement that inspires" brand slogan, replacing the red oval badge that had been used since 1994.
Why are the letters connected in the new logo?
The unbroken line represents rising momentum and the brand's shift toward electrification and mobility services; practically, it also ensures the mark reads as one unified symbol on vehicle badges and app icons.
What color is the Kia logo?
The dominant color of the Kia logo is Creeping Death (hex #05141F). The closest Pantone match is Black 6 C.
How many colors does the Kia logo have?
The Kia logo uses 1 primary color: #05141F.
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The Kia logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.