KPMG Logo
The KPMG logo uses 1 primary color. Its dominant color is Dark Seashore Night (#00338D, closest Pantone 661 C). KPMG operates in the Accounting & Auditing industry.
- Color family
- blue
- Industry
- Accounting & Auditing
- Brand popularity
- Top 1% of indexed brands
- Website
- kpmg.com
Design analysis
The KPMG logo is a pure wordmark set in a custom sans-serif typeface, rendered exclusively in the firm's signature dark blue. The four letters are tightly spaced with subtle optical adjustments — the diagonal leg of the K aligns visually with the stem of the P, while the M's center vertex sits slightly lower than the outer stems to maintain visual weight. The G features an open aperture and a horizontal terminal that echoes the crossbar of the P, creating a quiet rhythm across the mark. No symbol, icon, or tagline accompanies the primary lockup, which is typical for Big Four firms that rely on name recognition alone. This restraint serves the brand well: the mark reproduces cleanly at favicon size, embosses sharply on stationery, and remains legible when reversed out of dark backgrounds or printed in single-color applications. The absence of decorative elements also avoids the dated appearance that plagues many professional-services logos that adopted abstract globes or swooshes in the 1990s and 2000s.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #00338D is a deep, cool blue that sits squarely in the financial-services trust palette — darker than Deloitte's green-blue, more saturated than PwC's red, and distinct from EY's yellow. This specific hue signals authority and conservatism without appearing black at a distance, and it maintains contrast on both white and light-gray backgrounds common in annual reports and regulatory filings.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the KPMG logo, regardless of color or industry.
Brand web palette
Colors KPMG uses across its website — the broader brand system around the logo.
About KPMG
KPMG in Saudi Arabia, also known as KPMG Al Fozan & Partners, is a leading professional services firm providing audit, tax, and advisory services. It is a member firm of KPMG International, a global network of professional firms providing services in 147 countries. KPMG in Saudi Arabia has its headquarters in Riyadh. KPMG in Saudi Arabia has a rich history dating back to 1992 when it was established as a partnership between KPMG International and Dr. Hussain Al Fozan. Over the years, it has grown to become a trusted advisor to major clients across various industries in the country. The firm employs a team of highly skilled professionals who bring deep industry knowledge and technical expertise to deliver innovative solutions to their clients' complex business challenges. KPMG in Saudi Arabia offers a wide range of services, including audit, tax, and advisory services. Its audit services help clients enhance the quality and reliability of their financial reporting. The tax practice provides comprehensive tax solutions, including compliance, planning, and advisory services. The advisory practice assists clients in areas such as risk management, cyber security, strategy, and technology. On a global scale, KPMG International operates through member firms in different countries. KPMG is known for its strong network of member firms, which collaborate to provide seamless services to clients worldwide. The firm operates noteworthy subsidiaries, joint ventures, and partnerships to extend its capabilities and deepen its industry expertise. KPMG holds a prominent position in the global professional services market. It is one of the Big Four accounting firms, alongside Deloitte, PwC, and EY. These firms are known for their dominance in the industry and their high-quality services. KPMG has a strong brand presence globally and is recognized for its commitment to excellence, ethics, and professionalism. In terms of global sales, KPMG reported revenues of $29. 75 billion in its 20
Questions about the KPMG logo
Does KPMG use a symbol or icon alongside its name?
No. The primary global logo is a wordmark only — the four letters KPMG in a proprietary typeface. The firm does not employ a separate symbol, monogram, or abstract mark in its core identity system.
Has the KPMG logo changed significantly in recent decades?
The current wordmark has been in use since a global rebrand in 2003, replacing an earlier version that used a heavier serif typeface. Since 2003, only minor optical refinements have been made; no major redesign has been publicly announced.
What color is the KPMG logo?
The dominant color of the KPMG logo is Dark Seashore Night (hex #00338D). The closest Pantone match is 661 C.
How many colors does the KPMG logo have?
The KPMG logo uses 1 primary color: #00338D.
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The KPMG logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.