Voice of America Logo
The Voice of America logo uses 1 primary color. Its dominant color is Blue Screen of Death (#1133BB, closest Pantone 2098 C). Voice of America operates in the Publishing & Printing industry.
- Color family
- blue
- Industry
- Publishing & Printing
- Brand popularity
- Top 3% of indexed brands
- Website
- voanews.com
Design analysis
The Voice of America logo is a combined mark pairing a geometric symbol with a clean sans-serif wordmark. The symbol consists of three vertical bars of increasing height, arranged to suggest both a sound wave and the letter V, rendered in a single deep blue. This mark sits left of the stacked text "VOICE OF AMERICA" set in a modern, medium-weight grotesque with consistent stroke width and open apertures. The construction is modular: the bars align to a strict grid, and the text baseline matches the tallest bar's cap height, creating a unified block that scales cleanly. At small sizes — favicon, app icon, social avatar — the three-bar symbol holds legibility down to 16 pixels because it avoids fine detail and relies on strong vertical rhythm. In the international broadcasting sector, where many competitors use globes, radio waves, or abstract spheres, VOA's choice of a minimalist audio-visual metaphor feels distinctive without being obscure. The mark works equally well in single-color reversal (white on dark) and in monochrome print, a practical necessity for a brand distributed across shortwave schedules, satellite lower-thirds, and low-bandwidth mobile feeds.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #1133BB is a saturated, mid-dark blue that reads as authoritative yet accessible — critical for a taxpayer-funded broadcaster that must signal credibility without appearing militaristic. In publishing and state media, navy and royal blues dominate; VOA's hue sits slightly brighter than traditional navy, improving contrast on digital screens and against the white backgrounds of news aggregators. The single-color approach eliminates registration risk across the 40+ language services that reproduce the mark locally, and the 27% coverage indicates the symbol carries the chromatic weight while the wordmark often appears in neutral gray or black for text-heavy layouts.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Voice of America logo, regardless of color or industry.
Brand web palette
Colors Voice of America uses across its website — the broader brand system around the logo.
About Voice of America
Voice of America (VOA) is a U. S. It was established in 1942 during World War II as a means to combat Nazi propaganda and provide accurate news and information to audiences around the world. VOA's headquarters are located at 330 Independence Avenue SW, Washington D. C. The building serves as the central hub for VOA's operations. The organization operates several language services, with journalists and broadcasters producing content in over 40 languages. These services cater to various regions, including Africa, Asia, Europe, and the Americas. One of the main products of VOA is its radio broadcasts. The organization transmits news, feature stories, and cultural programs over shortwave, medium wave, and FM frequencies to reach audiences in areas with limited or restricted access to internet or television. In addition to radio, VOA produces television programs, digital content, and maintains a strong social media presence. They also offer podcasts, mobile applications, and on-demand streaming services to reach a wide range of audiences globally. VOA operates several noteworthy subsidiaries, joint ventures, and partnerships. One of its notable subsidiaries is Radio Free Europe/Radio Liberty (RFE/RL), which provides news, information, and analysis in countries where a free press is suppressed or not fully established. VOA also collaborates with partner stations and networks in different countries to enhance its global outreach and impact. In terms of market position, VOA is considered a leading international broadcaster. It reaches an estimated audience of over 300 million people worldwide. While some critics argue that VOA's government funding may pose challenges to its editorial independence, it remains a trusted source of news and information, especially in regions where press freedom is limited. VOA has undergone significant changes in recent years to adapt to the evolving media landscape. It has expanded its digital presence and invested in new technologies to engag
Questions about the Voice of America logo
Has the VOA logo changed recently?
The current three-bar mark was introduced in a 2014–2015 rebrand led by the U.S. Agency for Global Media's in-house design team, replacing a previous globe-and-wave emblem. The update aimed to simplify reproduction across digital and analog channels.
Why does VOA use only one colour in its primary logo?
A single-colour mark ensures consistent reproduction on shortwave programme guides, partner station letterheads, and low-resolution mobile apps across 40+ language services without requiring colour-separation expertise locally.
What color is the Voice of America logo?
The dominant color of the Voice of America logo is Blue Screen of Death (hex #1133BB). The closest Pantone match is 2098 C.
How many colors does the Voice of America logo have?
The Voice of America logo uses 1 primary color: #1133BB.
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The Voice of America logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.