HARMAN International Logo
The HARMAN International logo uses 3 primary colors. Its dominant color is Vanadyl Blue (#00A4E4, closest Pantone 2171 C). HARMAN International operates in the Computers Electronics & Technology industry.
- Color family
- blue
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 1% of indexed brands
- Website
- harman.com
Design analysis
The HARMAN logo is a pure wordmark set in a bold, geometric sans-serif typeface with distinctive character shaping — most notably the flat-topped 'A' and the horizontal crossbar on the 'H' that extends slightly beyond the verticals. The letterforms are tightly tracked, creating a single cohesive block that reads clearly at high speed on vehicle dashboards, headphone earcups, and rack-mounted professional gear. This construction follows the industrial tradition of audio brands like JBL and Crown (both HARMAN subsidiaries) where legibility at small sizes and on curved surfaces outweighs decorative flourish. The mark works because it behaves like an engineered component: no gradients, no icon, no tagline — just a typographic stamp that survives embossing, laser etching, and single-color reversal without degradation.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — Vanadyl Blue (#00A4E4), a deeper navy (#0073AE), and black (#000000) — signals precision engineering and digital connectivity rather than warm analog sound. Blue dominates the consumer electronics and automotive infotainment sectors (Samsung, Intel, Ford, BMW all use blue family hues), so HARMAN aligns with category expectations while the brighter cyan tint differentiates on dark automotive head units and stage lighting rigs. Black provides the necessary contrast for monochrome applications on metal chassis and cable jackets.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the HARMAN International logo, regardless of color or industry.
Brand web palette
Colors HARMAN International uses across its website — the broader brand system around the logo.
About HARMAN International
HARMAN International Industries, commonly known as HARMAN, is an American audio and infotainment equipment company. It was founded in 1980 by Sidney Harman and Bernard Kardon. The company's headquarters is located in Stamford, Connecticut, United States. HARMAN offers a wide range of products and services in the automotive, consumer, and professional markets. In the automotive sector, HARMAN provides audio, connected car, and telematics systems to major automakers. Their offerings include infotainment systems, audio and communication solutions, and connected car services. HARMAN also caters to the consumer market with home and multimedia systems, headphones, and professional sound solutions. In the professional market, HARMAN provides audio and lighting solutions for auditoriums, stadiums, and other venues. On a global scale, HARMAN has a strong presence with offices and facilities across North America, Europe, Asia, and Latin America. The company has established itself as a leader in the audio and infotainment industry through significant partnerships and acquisitions. Noteworthy subsidiaries include JBL, AKG, Bang & Olufsen Automotive, Crown Audio, and Martin Professional. In terms of market position, HARMAN has emerged as a key player in the industry. Its global sales have steadily grown, driven by its strong brand presence and innovative product portfolio. HARMAN faces competition from other major players in the audio and infotainment industry such as Bose, Sony, and Panasonic. In terms of major events and achievements, HARMAN has been recognized for its technological advancements and innovations. The company has received numerous accolades including Grammy Awards for its audio products. In recent years, HARMAN has focused on enhancing its connected car solutions, expanding its offerings in the emerging field of autonomous and electric vehicles. As of now, HARMAN is owned by Samsung Electronics. In 2017, Samsung acquired HARMAN for approximately $8 billion, mark
Questions about the HARMAN International logo
Has the HARMAN logo changed since Samsung acquired the company?
The core wordmark has remained visually consistent since before the 2017 acquisition. Samsung has maintained HARMAN as an independently branded subsidiary, so the logo continues to appear on products without Samsung co-branding or visual integration.
Why does HARMAN use a wordmark instead of a symbol or icon?
A typographic mark scales more reliably across the brand's diverse touchpoints — from 3 mm headphone badges to 3 m stadium speaker arrays — and avoids the localization issues a symbolic icon might face in global automotive and professional markets.
What color is the HARMAN International logo?
The dominant color of the HARMAN International logo is Vanadyl Blue (hex #00A4E4). The closest Pantone match is 2171 C.
How many colors does the HARMAN International logo have?
The HARMAN International logo uses 3 primary colors: #00A4E4, #0073AE, #000000.
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The HARMAN International logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.