Tom's Guide Logo
The Tom's Guide logo uses 1 primary color. Its dominant color is Out of the Blue (#1A98EE, closest Pantone 279 C). Tom's Guide operates in the Tv Movies & Streaming industry.
- Color family
- blue
- Industry
- Tv Movies & Streaming
- Brand popularity
- Top 19% of indexed brands
- Website
- tomsguide.com
Design analysis
Tom's Guide uses a pure wordmark set in a geometric sans-serif with uniform stroke weights and open apertures. The letterforms are tightly tracked but not kerned to the point of collision, preserving legibility at favicon scale. The apostrophe in "Tom's" is rendered as a perfect circle rather than a tapered comma, creating a small but deliberate visual anchor that breaks the horizontal rhythm and gives the eye a resting point. No icon, badge, or decorative element accompanies the text, which keeps the mark lightweight and allows it to sit comfortably inside crowded header bars, app icons, or video lower-thirds without demanding exclusive space.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single measured hue #1A98EE is a mid-saturation cyan-blue that reads as both approachable and technical. In the consumer-tech publishing sector, blue dominates because it signals reliability and data-driven authority without the aggression of red or the passivity of grey. This specific value sits far enough from the deeper navy of legacy brands (CNET, PCMag) to feel contemporary, yet it retains enough luminance to pass WCAG AA on white backgrounds, a practical necessity for a site that lives primarily in browser chrome.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Tom's Guide logo, regardless of color or industry.
Brand web palette
Colors Tom's Guide uses across its website — the broader brand system around the logo.
About Tom's Guide
Tom's Guide is a brand that provides comprehensive and trustworthy information about the latest technology products and services. With a wide range of articles, reviews, and tutorials, Tom's Guide aims to help consumers make informed decisions and stay up-to-date in the fast-paced world of technology. At Tom's Guide, you can find a wealth of information on various tech topics, including smartphones, laptops, smart home devices, VPNs, gaming, audio equipment, and more. Whether you're looking for in-depth reviews, helpful how-tos, or the latest news and trends, Tom's Guide has you covered. Additionally, Tom's Guide offers a subscription service that gives you access to exclusive content, including the best tech tutorials and in-depth reviews. You can choose from a single issue or a subscription, with issues conveniently delivered to your door or device. Stay informed and make confident tech purchases with Tom's Guide, your trusted source for all things technology
Questions about the Tom's Guide logo
Does Tom's Guide have a separate logo icon for app icons and favicons?
The brand relies on the full wordmark even at 16×16 pixels; the distinctive circular apostrophe remains legible at that size, so a separate monogram or symbol has not been introduced.
Why does the logo use only one color instead of a gradient or accent palette?
A flat cyan-blue ensures consistent reproduction across the site's light and dark themes, partner syndication feeds, and video overlays where multi-color marks would require complex lock-up rules.
What color is the Tom's Guide logo?
The dominant color of the Tom's Guide logo is Out of the Blue (hex #1A98EE). The closest Pantone match is 279 C.
How many colors does the Tom's Guide logo have?
The Tom's Guide logo uses 1 primary color: #1A98EE.
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The Tom's Guide logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.