DigiCert Logo
The DigiCert logo uses 1 primary color. Its dominant color is Taliesin Blue (#727E84, closest Pantone 10389 C). DigiCert operates in the Computer Hardware industry.
- Color family
- gray
- Industry
- Computer Hardware
- Brand popularity
- Top 9% of indexed brands
- Website
- thawte.com
Design analysis
The Thawte mark is a lowercase wordmark set in a custom geometric sans-serif. Its most distinctive feature is the curved crossbar on both 't' characters, which sweeps upward to the right — a subtle gesture suggesting forward motion and the handshake of a secure connection. The letterforms are monoline with open apertures and rounded terminals, giving the mark approachability without sacrificing the technical precision expected of a certificate authority. At small sizes the swooped crossbars remain legible because they are integral to the letter skeleton, not added flourishes; the consistent stroke weight and generous counters prevent the word from closing up in favicon or mobile-header contexts. The mark sits comfortably alongside browser padlock icons and trust seals, sharing their visual language of clean lines and restrained geometry.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured #727E84 is a muted blue-gray that reads as professional, neutral, and technically competent — exactly the tone a trust infrastructure provider needs. Unlike the saturated blues or teals common in cybersecurity branding, this desaturated hue avoids alarm or aggression while still signalling the 'blue = secure' convention users recognise. It reproduces reliably across print, embroidery, and low-contrast backgrounds, and it pairs cleanly with the white space that dominates certificate detail pages and browser chrome.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the DigiCert logo, regardless of color or industry.
Brand web palette
Colors DigiCert uses across its website — the broader brand system around the logo.
About DigiCert
Thawte is a South African company that specializes in digital certificates and website security solutions. It was founded in 1995 by Mark Shuttleworth in Cape Town, South Africa. The company played a significant role in the growth of e-commerce by offering the first digital certificates to verify the authenticity and security of online transactions. Thawte's headquarters is located in Durbanville, Cape Town, South Africa. The company operates globally, providing its products and services to customers worldwide. In 2000, Thawte was acquired by VeriSign, a leading provider of Internet infrastructure services. As a subsidiary of VeriSign, Thawte greatly expanded its reach and customer base. Thawte offers a range of digital certificates and security solutions for websites, including SSL/TLS certificates, code signing certificates, email certificates, and wildcard certificates. These certificates enable secure connections between web servers and browsers, ensuring the confidentiality and integrity of sensitive data transmitted online. Thawte has established strategic partnerships and collaborations with various organizations around the world. It has partnerships with companies such as Microsoft, Adobe, Oracle, and IBM to ensure compatibility and integration of its solutions. Thawte has also established key partnerships with resellers and distributors to extend its market reach. In terms of market position, Thawte is recognized as one of the leading providers of digital certificates and website security solutions worldwide. Its products and services are widely used by businesses and organizations of all sizes to secure their online presence and enable safe e-commerce transactions. Thawte's reputation for quality and reliability has contributed to its strong market position. Throughout its history, Thawte has achieved several milestones and accolades. One significant milestone was its acquisition by VeriSign, which provided the company with resources and expertise to furth
Questions about the DigiCert logo
Why does the Thawte logo use lowercase letters?
Lowercase wordmarks were a deliberate early-2000s trend among internet infrastructure brands (VeriSign, GeoTrust, Comodo) to appear approachable and web-native rather than corporate and institutional. The style also improves readability at the small sizes required for browser trust indicators.
Has the Thawte logo changed since DigiCert acquired the brand?
The core wordmark and swooped-crossbar motif have remained consistent through VeriSign, Symantec, and DigiCert ownership. DigiCert has standardised usage guidelines and occasionally pairs the mark with the DigiCert masterbrand, but the Thawte logotype itself has not been redesigned.
What color is the DigiCert logo?
The dominant color of the DigiCert logo is Taliesin Blue (hex #727E84). The closest Pantone match is 10389 C.
How many colors does the DigiCert logo have?
The DigiCert logo uses 1 primary color: #727E84.
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The DigiCert logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.