GeoTrust Logo
The GeoTrust logo uses 1 primary color. Its dominant color is Taliesin Blue (#727E84, closest Pantone 10389 C). GeoTrust operates in the Computer Security industry.
- Color family
- gray
- Industry
- Computer Security
- Brand popularity
- Top 2% of indexed brands
- Website
- geotrust.com
Design analysis
The GeoTrust logo is a combined wordmark-symbol lockup built around a stylized shield form that doubles as a checkmark — a direct visual shorthand for verification and trust. The wordmark uses a clean, humanist sans-serif with open counters and moderate stroke contrast, set in sentence case to feel approachable rather than authoritarian. The shield-check symbol sits to the left of the type, proportioned so its height matches the cap line, creating a balanced horizontal unit that works in tight navigation bars and favicon squares. At small sizes the symbol holds its shape because the check stroke is thick enough to survive at 16 px, while the wordmark remains legible down to roughly 120 px width before the 'r' and 'u' apertures start to close. In the certificate-authority sector, where competitors like Sectigo and GlobalSign lean on abstract globes or keys, GeoTrust's literal shield-plus-check is a deliberate choice: it prioritises instant semantic clarity over distinctiveness, which suits a product buyers evaluate in seconds on a checkout page.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single measured hue #727E84 (Taliesin Blue) is a desaturated blue-grey that sits between corporate navy and technical steel. In the TLS/SSL space, saturated blues dominate because they signal encryption and reliability; GeoTrust's muted variant differentiates by feeling calmer and more mature, aligning with its 'affordable enterprise' positioning. The low chroma also reduces vibration on high-contrast browser chrome and prints cleanly on single-colour stationery without halftone issues.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the GeoTrust logo, regardless of color or industry.
Brand web palette
Colors GeoTrust uses across its website — the broader brand system around the logo.
About GeoTrust
GeoTrust, powered by DigiCert, is a globally-recognized brand offering high-assurance TLS/SSL certificates for website security. With a focus on protecting both your brand and your customers' sensitive information, our engineers work tirelessly behind the scenes to ensure top-notch security. We provide affordable and flexible TLS/SSL certificates that reliably secure websites, servers, and digital environments for a wide range of businesses and organizations. When you choose GeoTrust, you not only benefit from our trusted encryption but also gain access to DigiCert's award-winning customer support, available globally. We prioritize your peace of mind and offer support in multiple languages around the clock, nearly 24/7. With an exceptional reputation and a wealth of five-star reviews, GeoTrust is the trusted choice for businesses seeking reliable TLS/SSL certificates. Secure your online presence with GeoTrust, backed by DigiCert—the industry leader in website security
Questions about the GeoTrust logo
Has the GeoTrust logo changed since DigiCert acquired the brand?
The core shield-check symbol and wordmark have remained visually consistent since the DigiCert acquisition in 2017. DigiCert retained the GeoTrust brand as a distinct product line, so the logo continues to appear on certificates and marketing without DigiCert co-branding in the mark itself.
Why does GeoTrust use a grey-blue instead of a brighter trust blue?
The muted #727E84 tone separates GeoTrust from competitors that use high-chroma blues (e.g., DigiCert's own #0073BB). It signals a practical, no-frills security product aimed at IT buyers who associate lower saturation with stability and cost control rather than consumer-facing excitement.
What color is the GeoTrust logo?
The dominant color of the GeoTrust logo is Taliesin Blue (hex #727E84). The closest Pantone match is 10389 C.
How many colors does the GeoTrust logo have?
The GeoTrust logo uses 1 primary color: #727E84.
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The GeoTrust logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.