Constant Contact Logo
The Constant Contact logo uses 1 primary color. Its dominant color is Opulent Blue (#1856ED, closest Pantone 2736 C). Constant Contact operates in the Programming & Developer Software industry.
- Color family
- blue
- Industry
- Programming & Developer Software
- Brand popularity
- Top 4% of indexed brands
- Website
- constantcontact.com
Design analysis
Constant Contact uses a combined mark: a geometric wordmark set in a rounded, humanist sans-serif alongside a distinctive monogram icon. The icon is a solid blue circle containing a white "C" with a horizontal slice removed from its upper right, suggesting both a speech bubble and an open envelope — a dual metaphor for communication and email. The wordmark's generous counters and uniform stroke weight keep it legible down to favicon size, while the icon's single-color simplicity survives extreme reduction and single-color reproduction (fax, embroidery, app badge). In the crowded email-marketing space, where competitors lean on abstract envelopes, @ symbols, or playful mascots, Constant Contact's mark feels deliberately utilitarian; it signals reliability over cleverness, aligning with a buyer persona that values deliverability and support over brand personality.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The sole measured hue, #1856ED (Opulent Blue), is a high-saturation, mid-value blue that sits squarely in the trust-competence quadrant shared by Salesforce, HubSpot, and Microsoft. Unlike the teal-green of Mailchimp or the purple of Klaviyo, this blue avoids category confusion while passing WCAG AA contrast on white backgrounds for both text and icon. The 9.5% coverage indicates the blue is reserved for the icon and primary CTAs, leaving the UI chrome largely neutral — a practical restraint that keeps the brand visible without overwhelming the user's own campaign content.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Constant Contact logo, regardless of color or industry.
Brand web palette
Colors Constant Contact uses across its website — the broader brand system around the logo.
About Constant Contact
Constant Contact is an email marketing and digital marketing platform based in the United States. It was founded in 1995 by Randy Parker and is headquartered in Waltham, Massachusetts. Initially, Constant Contact started as a software consulting firm and later transitioned into providing email marketing services. In 2001, they launched their flagship product, the Constant Contact Email Marketing Service, which quickly gained popularity among small businesses. Constant Contact offers a range of products and services to help businesses effectively market their products and services. Their main product is the Constant Contact Email Marketing Service, which allows users to create and send professional-looking email campaigns to their subscribers. The platform provides various tools for list management, customizable templates, tracking and reporting, and automation features. In addition to email marketing, Constant Contact also provides other digital marketing tools such as social media marketing, event marketing, online survey tools, and website building features. The company aims to provide small businesses with easy-to-use, affordable, and effective marketing solutions. Constant Contact operates on a global scale and serves customers in over 180 countries. The company does not have any noteworthy subsidiaries or joint ventures, but they have formed partnerships with leading companies such as Google, Facebook, and Shopify to integrate their services and provide additional value to their customers. In terms of global sales, Constant Contact has positioned itself as one of the leaders in the email marketing industry. It faces competition from other email marketing platforms like Mailchimp and GetResponse. However, Constant Contact boasts a large customer base and a reputation for user-friendly interfaces and excellent customer support. Constant Contact has continuously evolved its product lineup to stay ahead of the market and cater to the ever-changing needs of small bu
Questions about the Constant Contact logo
Has the Constant Contact logo changed much since the company started?
The original 1995 identity used a serif logotype with a separate globe icon. The current sliced-"C" monogram and rounded sans-serif wordmark were introduced in a 2014 rebrand and have remained stable since, with only minor optical adjustments for screen rendering.
Why does the "C" icon have a chunk missing from its top right?
The notch serves two purposes: it transforms the letter into a speech-bubble tail (signaling conversation) and mimics an envelope flap (signaling email). The cut also creates a unique negative shape that remains readable at 16 × 16 pixels.
What color is the Constant Contact logo?
The dominant color of the Constant Contact logo is Opulent Blue (hex #1856ED). The closest Pantone match is 2736 C.
How many colors does the Constant Contact logo have?
The Constant Contact logo uses 1 primary color: #1856ED.
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The Constant Contact logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.