Cdiscount Logo
The Cdiscount logo uses 1 primary color. Its dominant color is Brilliance (#FFFFFF, closest Pantone 9345 C). Cdiscount operates in the Programming & Developer Software industry.
- Color family
- white
- Industry
- Programming & Developer Software
- Brand popularity
- Top 1% of indexed brands
- Website
- cdiscount.com
Design analysis
The Cdiscount logo is a custom wordmark where the initial 'C' doubles as a graphic symbol — a continuous stroke that curves into an arrowhead pointing right, suggesting forward motion and delivery. The remaining letters ('discount') are set in a rounded, heavy-weight sans-serif with uniform stroke width and open apertures, prioritising legibility at favicon size. The arrow-integrated 'C' creates a single, self-contained mark that works horizontally or stacked without losing recognition. At small sizes the arrow detail can blur, but the strong counter-forms of the letterforms hold shape down to roughly 16 px. In the crowded e-commerce sector, where many competitors use shopping-cart or box icons, Cdiscount avoids literal imagery; the arrow conveys speed and logistics abstractly, while the friendly type tone softens the transactional nature of the business.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured sample shows only white (9.5 %), indicating the asset analysed was a reversed/knockout version. Cdiscount's primary brand colour is a saturated medium blue (approx. #0066CC), which sits between the trust signals of financial-services blue and the energy of retail orange. Blue differentiates from Amazon's orange-black and Fnac's yellow-black, while white space in the knockout version keeps the mark clean on coloured marketplace banners and dark-mode interfaces.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Cdiscount logo, regardless of color or industry.
Brand web palette
Colors Cdiscount uses across its website — the broader brand system around the logo.
About Cdiscount
Cdiscount is a French e-commerce company that was founded in 1998. It is headquartered in Bordeaux, France. The company was initially established as a subsidiary of the retail company Casino Group, but it quickly gained independence. Cdiscount has grown to become one of the leading e-commerce platforms in France, offering a wide range of products and services. Cdiscount's main products include electronics, home appliances, furniture, clothing, toys, and groceries. The company aims to provide a comprehensive shopping experience by offering competitive prices and a broad selection of products. Additionally, Cdiscount offers various services such as delivery, installation, and financing options to enhance customer satisfaction. On a global scale, Cdiscount operates primarily in France, but it has expanded its reach to other European countries, including Belgium, Italy, Spain, and Luxembourg. The company has established partnerships with local retailers in these countries to offer its services. Moreover, Cdiscount has formed joint ventures and subsidiaries in countries such as Brazil, Thailand, Colombia, and Vietnam, further extending its global presence. Cdiscount holds a significant market position in France, ranking among the top e-commerce companies in the country. It faces competition from other major players in the industry, such as Amazon, eBay, and Fnac Darty. However, Cdiscount distinguishes itself by its strong focus on providing affordable prices and a wide assortment of products. In terms of major events, Cdiscount has constantly adapted its strategy to cater to changing consumer preferences and market trends. Notably, the company has expanded its range of private-label products, offering its own branded items in various categories. This move allows Cdiscount to differentiate itself from competitors and strengthen customer loyalty. Currently, Cdiscount continues to enhance its e-commerce platform and expand its international reach through strategic partnersh
Questions about the Cdiscount logo
Why does the Cdiscount logo use an arrow inside the C?
The arrow replaces a separate icon, turning the initial into a directional symbol that evokes fast delivery and forward momentum — core promises for an e-commerce marketplace.
Has the Cdiscount logo changed much since 1998?
The original 1998 mark used a sharper, more geometric 'C' with a separate underline. A major simplification in the mid-2010s merged the arrow into the letter, thickened the type, and standardised the blue, creating the single-piece wordmark used today.
What color is the Cdiscount logo?
The dominant color of the Cdiscount logo is Brilliance (hex #FFFFFF). The closest Pantone match is 9345 C.
How many colors does the Cdiscount logo have?
The Cdiscount logo uses 1 primary color: #FFFFFF.
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The Cdiscount logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.