Big Cartel Logo
The Big Cartel logo uses 2 primary colors. Its dominant color is Accursed Black (#070707, closest Pantone Black 6 C). Big Cartel operates in the Graphics Multimedia & Web Design industry.
- Color family
- black
- Industry
- Graphics Multimedia & Web Design
- Brand popularity
- Top 1% of indexed brands
- Website
- bigcartel.com
Design analysis
Big Cartel uses a bold, all-caps wordmark set in a tightly tracked, condensed sans-serif. The letterforms are geometric with uniform stroke weight, squared terminals, and minimal contrast — resembling industrial stencil or grocery-sign typography. No symbol or icon accompanies the type; the name itself carries the entire identity. This construction makes the mark highly legible at small sizes (favicon, app icon, mobile nav) because it relies on strong vertical rhythms and open counters rather than fine detail. In the e-commerce platform category — where competitors like Shopify, Squarespace, and Wix use abstract symbols or illustrative marks — the pure wordmark signals a no-nonsense, maker-first stance: the tool gets out of the way so the artist's work stays central.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The measured palette — #070707 (near-black) and #323232 (dark charcoal) — is essentially monochrome. This fits the creative-industry context: artists and makers need a platform that disappears visually, letting colorful product photography dominate. A single high-contrast black also reproduces cleanly across print, embroidery, screen-print, and low-res thumbnails without color-shift risk, reinforcing the brand's 'independent, DIY' ethos.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Big Cartel logo, regardless of color or industry.
Brand web palette
Colors Big Cartel uses across its website — the broader brand system around the logo.
About Big Cartel
Big Cartel is a brand that has been helping artists, makers, and creative individuals sell their work since 2005. With over $2. 5 billion of work sold worldwide, we are proud to be 100% independent and committed to supporting artists, makers, and small brands in pursuing their passion and making a living doing what they love. At Big Cartel, we understand the unique needs of artists, which is why we have a small, tight-knit team that consists of individuals who run their own Big Cartel stores, as well as musicians, illustrators, and filmmakers. We are dedicated to making our platform empowering and easy to use, so you can focus on your art while we take care of the technical details. Creating your own store with Big Cartel is easy and requires no credit card to sign up. We offer a range of product themes, pricing options, resources, and a helpful blog to assist you in showcasing and selling your creations. Join us and be a part of our community of artists who are doing big things
Questions about the Big Cartel logo
Does Big Cartel have a logo symbol separate from the wordmark?
No. The brand relies entirely on the 'BIG CARTEL' wordmark. There is no standalone icon, monogram, or badge used in primary applications.
Why does the logo use only black instead of a brand color?
A single near-black ensures maximum contrast on any background and avoids clashing with the diverse, colorful artwork sellers upload. It also keeps production simple for merchants who print the logo on packaging, tags, or merch.
What color is the Big Cartel logo?
The dominant color of the Big Cartel logo is Accursed Black (hex #070707). The closest Pantone match is Black 6 C.
How many colors does the Big Cartel logo have?
The Big Cartel logo uses 2 primary colors: #070707, #323232.
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The Big Cartel logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.