Amplitude Logo
The Amplitude logo uses 1 primary color. Its dominant color is Azul (#1E61F0, closest Pantone 2368 C). Amplitude operates in the Computers Electronics & Technology industry.
- Color family
- blue
- Industry
- Computers Electronics & Technology
- Brand popularity
- Top 2% of indexed brands
- Website
- amplitude.com
Design analysis
Amplitude uses a custom wordmark as its primary logo, built around a modified geometric sans-serif typeface. The distinguishing feature is the capital 'A', where the crossbar is replaced by a smooth, continuous sine wave that rises from the left leg, peaks at the centre, and descends to the right leg — a literal visualization of the brand name. The wave is drawn with a consistent stroke weight that matches the letterforms, so the mark reads as a single cohesive unit rather than a letter plus an icon. Because the entire identity is typographic, it scales cleanly to favicon size; the wave remains legible down to roughly 16 pixels wide. In the competitive analytics software space, where many rivals rely on abstract data-point symbols or chart metaphors, Amplitude's approach is unusually literal yet memorable, turning the product's core concept into the logo itself.
Logo colors, measured
Colors extracted from the logo image itself (background removed), with share of the mark each color covers.
Click a chip to copy its hex code.
The single brand colour, #1E61F0 (a saturated mid-tone blue), aligns with the trust-and-intelligence palette dominant in B2B SaaS and fintech, but its higher chroma separates Amplitude from the darker navy blues used by incumbents like IBM or Salesforce. The brightness ensures the wave detail stays visible on both light and dark backgrounds without a secondary outline colour, keeping the system simple for product UI, event signage, and partner integrations.
Variations & downloads
Color variants generated from the vector source — free to download for identification, editorial and research use.
Visually similar logos
Nearest neighbors in visual embedding space — marks that share shape and structure with the Amplitude logo, regardless of color or industry.
Brand web palette
Colors Amplitude uses across its website — the broader brand system around the logo.
About Amplitude
Amplitude is a leading Digital Analytics Platform that helps businesses optimize the business value of digital product innovation. In today's digital-first world, Amplitude provides the necessary insights and tools to make the right digital bets and drive retention, loyalty, and lifetime value. By understanding the full user journey, businesses can connect their products to tangible business outcomes. Amplitude offers a comprehensive range of products and services. Their Platform Analytics allows businesses to understand the full user journey, while their Data Management ensures complete and trustworthy data. With the Customer Data Platform, teams can unite data across departments, enabling a holistic view of customer behavior. Additionally, Amplitude offers integrations with hundreds of partners, allowing businesses to connect their analytics tools seamlessly. Amplitude caters to various industries, including Financial Services, B2B, Media, Healthcare, and Ecommerce. Their solutions help personalize the banking experience, maximize product adoption, identify impactful content, simplify the digital healthcare experience, and optimize transactions. With a strong focus on supporting customers, Amplitude has gained the trust of over 2,100 paying customers, including 26 of the Fortune 100 companies. They are known for their commitment to diversity, equity, and inclusion and have been recognized as a top tech company by Insider. Amplitude's innovative approach, including the invention of the Behavioral Graph and their status as the number one product analytics company, sets them apart as pioneers in the field. Founded in 2012, Amplitude continues to push the boundaries of digital analytics. With a talented leadership team and a dedication to innovation, Amplitude is the go-to platform for businesses looking to thrive in the digital era
Questions about the Amplitude logo
Does Amplitude have a separate icon or symbol apart from the wordmark?
No. The company uses the custom wordmark as its only primary logo. The stylised 'A' with the embedded wave functions as the de facto avatar for app icons and social profiles, but it is not treated as a detachable symbol in the brand guidelines.
Has the logo changed since the company launched in 2012?
The original 2012 logo used a lighter blue and a more rounded typeface. A refinement around 2018 introduced the current darker, more saturated blue (#1E61F0) and sharpened the letterforms for better screen rendering, but the wave-in-'A' concept has remained consistent throughout.
What color is the Amplitude logo?
The dominant color of the Amplitude logo is Azul (hex #1E61F0). The closest Pantone match is 2368 C.
How many colors does the Amplitude logo have?
The Amplitude logo uses 1 primary color: #1E61F0.
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The Amplitude logo is a trademark of its owner, shown here for identification and design research. Color data is measured from the public mark by LogoLabs; analysis is editorial commentary. No affiliation or endorsement is implied.